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New York Post
· collected 2026-10-02 · by Thomas L. Murray
Kyle Juszczyk, a 49ers player who is known for his drinking juice celebration during games, has been appealing an $14,926 fine issued by the NFL after one such celebration. During the appeal process, which resembles a court hearing, Juszczyk explained that he was fined because his actions were deemed offensive and in poor taste, even though he wasn’t actually drinking beer but juice. He has criticized the league's sponsorship with Bud Light, suggesting hypocrisy given the official endorsement of beer products. Meanwhile, Bud Light responded by launching a new marketing campaign called “Celly Jar,” offering $37,384 to fans, mirroring the total amount fined to Juszczyk and other players for similar celebrations.
Written locally by qwen2.5:14b on 2026-10-02,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
Kyle Juszczyk, a 10-time Pro Bowl running back for the San Francisco 49ers, is appealing his $14,926 fine from the NFL over a celebratory juice-drinking gesture that mimicked chugging beer. During an interview with reporters on Thursday, Juszczyk described the appeal process as similar to a court hearing, where he and his agent explain their actions before waiting for a response which can take up to a few weeks or even months. After receiving the fine in question, Juszczyk and his wife Kristin decided to create a TikTok video passively mocking the situation by making juice at home. Despite the frustration with the league's decision, Juszczyk remains hopeful about the outcome of his appeal. The NFL fined him under the rule that his imitation of chugging a beer was an offensive demonstration.
Written for “NFL Celebration Fine Appeal” on 2026-10-05,
grounded in this article and the 0 other(s) covering the same event.
It’s been over a week since Kyle Juszczyk began the appeal process for his $14,926 fine where he performed his iconic drinking juice celebration.
asserted
he → begin → celebration
On Thursday, the 49ers’ 10-time Pro Bowler spoke with reporters about what it’s been like going through the appeal process.
asserted
it → speak → process
“It’s what I imagine a court hearing would be like.
asserted
hearing → ’ → what
They read your fine and give the letter of the law,” Juszczyk said.
asserted
Juszczyk → read → law
“They let you speak, and you basically explain what happened on the play.
asserted
what → let → play
responsibility was. What you were thinking.
asserted
you → think → What
Juszczyk then added that players’ agents will get the chance to say what they want to say, the NFL Players Association gets a chance to speak, and then the player will have to wait to hear their response.
asserted
player → add → response
As of now, the result of his appeal has not been determined, as the timeline has no estimate and can take up to a few weeks to a few months.
asserted
timeline → determine → months
Juszczyk said he is still waiting to hear back on the fine and is hopeful everything will work out.
asserted
everything → say → fine
As for the league’s decision to fine him, Juszczyk is still upset about it.
asserted
Juszczyk → fine → it
When Juszczyk found out he was being fined, the league sent him a letter that said: “Your imitation of chugging a beer constituted an offensive demonstration and could reasonably be construed as being in poor taste.”
uncertain
imitation → find → taste
While he said he wasn’t drinking beer during the celebration, he added that he doesn’t think pretending to drink it should result in a fine.
asserted
pretending → say → fine
Juszczyk also went on to call out the NFL’s sponsorship with Bud Light who serves as the official beer and hard seltzer sponsor.
asserted
who → go → sponsor
“With all of the beer endorsements that we have in the NFL,” Juszczyk said.
asserted
Juszczyk → have → NFL
“…Even if it was beer, which it wasn’t, I still felt like it wasn’t an infraction.”
asserted
it → feel → ?
Hours after his fine went public, Bud Light commented on his teammate George Kittle’s post on X, where he confirmed Juszczyk doesn’t drink beer.
asserted
Juszczyk → go → beer
On Friday, Bud Light took the fine to a new level when they launched their new marketing strategy called the “Celly Jar” which will give fans a total of $37,384.
asserted
which → take → 37,384
The same amount the NFL fined Juszczyk, Colts guard Matt Goncalves, and Cowboys tight end Jake Ferguson for having drinking celebrations last week.
asserted
NFL → fin → celebrations
While Juszczyk has been frustrated by the league, the day he came home from practice after receiving the fine, he and his wife, Kristin Juszczyk, decided to have fun with the situation by creating a TikTok of them passively aggressively making juice from their home.
asserted
them → frustrate → home
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