Shoppers outraged after learning Ulta Beauty stores are allowing Flock cameras

Read the original at The Independent ↗
Cite

Keller, E. (2026, September 4). Shoppers outraged after learning Ulta Beauty stores are allowing Flock cameras. The Independent. https://www.independent.co.uk/news/world/americas/ulta-flock-cameras-backlash-b3045028.html

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

The Independent · collected 2026-09-04 · by Erin Keller

Quick Summary

Lisandra Vazquez, an Atlanta comedian, shared a video on Wednesday that appears to show a police officer standing in an Ulta Beauty store, sparking outrage among shoppers about the company's use of Flock Safety surveillance cameras at some locations. Ulta has over 1,500 stores and uses automated license plate readers at fewer than 1% of them to investigate crime. At least 50 law enforcement officers have been accused or charged with misusing similar camera networks. Civil liberties group UltraViolet is calling on Ulta to cut ties with Flock and deactivate the cameras, citing concerns about mass surveillance and its potential consequences for marginalized groups.
Written locally by qwen2.5:14b on 2026-09-04, using this article's own text rather than the other coverage of the same event (that is the story summary below).

AI analysis runs on qwen2.5:14b, locally

Story summary

Ulta Beauty stores are installing surveillance cameras from a company called Flock Safety, which allows law enforcement to access footage of customers' license plates. Comedian Lisandra Vazquez first revealed the presence of these cameras at an Ulta store in a video posted online on Wednesday. An Ulta spokesperson claims that only about 1% of their 1,500 stores have Flock Safety cameras installed, which are used to investigate crimes such as organized retail theft. However, this has sparked outrage among shoppers who feel they are being "stalked" by the presence of police officers in these stores. The controversy comes amid a larger issue of at least 50 law enforcement officers accused or arrested for misusing similar surveillance technology.

Written for “Beauty Stores Install Surveillance Ca…” on 2026-10-21, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Beauty Stores Install Surveillance Ca…
Crime & Law · 1 article(s) covering the same event.

Compared with similar articles

This article reads leans left and hedges 10% of its claims. Each row says how that neighbour differs.
BBC News
⚖️ Leans left 🔴 10% hedged 8 of 83 📰 publisher trust 69
“Article A mentions Ulta Beauty allowing Flock cameras at some of its stores, while Article B reports on vandalism against Flock cameras in a neighborhood, with no mention of Ulta Beauty”
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
21
sentences that state something as happening or true
Uncertain
10%
2 of 21 hedged ("reportedly", "may", "according to")
Leaning
Leans left
of the writing, not the subject · beta estimate
Publisher signals
59/100
The Independent's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Crime & Law
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-04 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

The Independent · 2777 article(s) · 6 correction(s) detected
Running correction rate · 6 correction(s)

Who wrote this

Erin Keller
45 article(s) here · 0 carrying a prediction
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🔮 Log in Americans traveling for Thanksgiving could face snow showers in the Midwest, rain in the Pacific Northwest and cooler temperatures across parts of the West, while the Southeast is expected to see milder weather, according to The Farmers’ Almanac.
🔮 "It would be a peculiar civics lesson indeed to punish the adult who allowed a child to act on those values, and to suggest that looking away would have been the better option."
🔮 The tractor-trailer driver received a series of calls and text messages telling him to reroute some of the seafood to North Arlington, where it would be loaded onto another truck.
🔮 Continued pollution could threaten other waterways, including the Susquehanna River and the Chesapeake Bay, officials warn.
🔮 "It would be a peculiar civics lesson indeed to punish the adult who allowed a child to act on those values, and to suggest that looking away would have been the better option."
🔮 Even Anthony Scaramucci, the former White House communications director who lasted just 11 days on the job, is wondering whether press secretary Katie Zacharia could outlast his dubious record after her rocky Tuesday debut.
🔮 The exact date could shift depending on weather conditions, officials said.
🔮 I said it may not be presidential, but I won the election in a landslide,” he said.
🔮 The incident came a day after ICE agents shot a man in his car in New York City with his 5-year-old son sitting in the backseat, sparking waves of protests and prompting Mayor Zohran Mamdani to demand that President Donald Trump remove the agents from his city.
Also by Erin Keller
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 45 articles by Erin Keller →

Topics

Flock Flock Safety Instagram Ulta Ulta Beauty

Subjects

Ulta ORG · 9× Flock ORG · 3× Instagram ORG · 2× Ulta Beauty ORG · 2× Vazquez PERSON · 2× Atlanta GPE · 1× Flock Camera’s ORG · 1× Flock Safety ORG · 1× Lisandra Vazquez PERSON · 1× The Independent ORG · 1×

Narrative

An Ulta spokesperson told The Independent that the company, which has more than 1,500 stores and overwhelmingly female shoppers, uses automated license plate readers at fewer than 1 percent of its stores to investigate elevated crime, particularly organized retail theft.
framing: assertive · carried by 1 article(s) · first seen 2026-09-04
2026-09-04 · The Independent
Shoppers outraged after learning Ulta Beauty stores are allowing Flock cameras · assertive framing

Claims (21 extracted, 2 hedged)

Ulta Beauty is facing backlash from shoppers over the cosmetics giant allowing Flock Safety surveillance cameras at some of its stores. asserted
giant → face → stores
The controversy started Wednesday when Atlanta comedian Lisandra Vazquez shared a video of her shopping at Ulta and alleged that “Ulta Beauty is one of Flock Camera’s biggest commercial customers.” “Come with me to the Ulta-mate place for beauty and surveillance. asserted
Beauty → start → beauty
Their shelves are so stocked, I don’t even mind being stalked. asserted
I → mind → ?
Hi, officer,” Vazquez said in the video, panning to a man who appeared to be a police officer standing in the store. asserted
who → say → store
It is unclear what Ulta location she is shopping at. uncertain
she → shop → location
An Ulta spokesperson told The Independent that the company, which has more than 1,500 stores and overwhelmingly female shoppers, uses automated license plate readers at fewer than 1 percent of its stores to investigate elevated crime, particularly organized retail theft. asserted
which → tell → crime
The cameras do not use facial recognition and access to the data is strictly controlled, according to the spokesperson. uncertain
access → use → spokesperson
Flock camera use at Ulta was first reported by Retail Dive. asserted
use → report → Dive
At least 50 law enforcement officers have been accused, charged or arrested for misusing Flock and similar license plate reader networks to track and stalk women, including wives, partners and ex-girlfriends, The Washington Post reported last month. asserted
Post → accuse → wives
The cameras are controversial because they use AI to automatically track and log drivers’ movements without a warrant. asserted
they → use → warrant
Vazquez’s post caught the attention of civil liberties group UltraViolet, which launched a campaign titled “Hey Ulta: Mass surveillance isn’t pretty,” calling on the retailer to cut ties with Flock and deactivate the cameras. asserted
surveillance → catch → cameras
“At a time when women seeking reproductive healthcare, immigrants, protesters, journalists, and others are increasingly being monitored and targeted, the consequences of Flock’s mass surveillance system are staggering,” the organization said in an Instagram post. asserted
organization → seek → post
“We shouldn't have to trade our privacy and safety for a trip to Ulta.” asserted
We → have → Ulta
Meanwhile, customers flooded the comment sections on Ulta’s official Instagram, also expressing concerns over the alleged Flock surveillance. asserted
customers → flood → surveillance
“Hey Ulta, we don’t want to be surveilled at your store. asserted
we → want → store
Also stop deleting comments about it,” wrote one person. asserted
person → stop → it
“Well aren’t we all just FLOCKING to ultra! asserted
we → flock → ultra
My favorite part of makeup is when a cop stalks me because @ultabeauty wants women to be unsafe. asserted
women → stalk → me
Thanks guys!” another person wrote. asserted
person → write → ?
“I’m a regular customer at Ulta & I won’t be shopping here until you terminate your flock camera contracts. asserted
you → ’m → contracts
We deserve better from you,” a third said. asserted
third → deserve → you
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