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There is speculation that Round 1, a Japanese entertainment company with over 60 locations in the United States, might lease space at 1540 Broadway in Times Square. Vornado Realty Trust, which owns the building, declined to comment on the rumor. The potential deal would align with the trend of Asian companies expanding their presence in Times Square. If Round 1 does sign a lease, it could occupy approximately 80,000 square feet within the 190,000-square-foot retail space available at the site, which previously housed Forever 21. Other tenants include Pop Mart and established brands like Disney and US Polo Association.
Written locally by qwen2.5:14b on 2026-09-28,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
Pop Mart, a Chinese company known for its Labubu dolls, has signed a lease for over 7,000 square feet at 1540 Broadway in Times Square. This comes on the heels of rumors that Round 1, a Japanese amusements chain with about 60 locations in the US, including one in Flushing, might also be leasing space there. The building's retail landlord, Vornado Realty Trust, has declined to comment but the trend suggests an increasing presence of Asian entertainment and novelty companies in Times Square. Other tenants at 1540 Broadway include the Disney Store and US Polo Association, with the bankrupt Forever 21 chain recently vacating a significant portion of its space there.
Written for “Times Square Entertainment Leases” on 2026-10-05,
grounded in this article and the 0 other(s) covering the same event.
The friendly Asian invasion of Times Square could claim another trophy if the US subsidiary of Japan’s Round 1 amusements chain signs a lease at 1540 Broadway.
uncertain
subsidiary → claim → Broadway
The tower’s retail landlord, Vornado Realty Trust, declined to comment.
asserted
landlord → decline → ?
But it would be consistent with the increasing “Bowtie” presence of Japanese, Chinese, South Korean and Singaporean entertainment and novelty companies.
asserted
it → increase → companies
The sprawling, 80,000 square-foot installation, which opened in August, boasts arcade games, bowling, billiards, ping-pong, event spaces and food counters.
asserted
which → open → games
The retail levels of 1540 Broadway, between West 45th-46th streets, have about 190,000 square feet.
asserted
levels → have → feet
Vornado’s Web site shows about 122,000 square feet available.
asserted
site → show → feet
Chinese-owned Pop Mart, maker of the Labubu dolls, recently signed a lease for over 7,000 square feet at 1540 Broadway’s south corner, as Realty Check first reported.
asserted
Check → own → corner
The bankrupt Forever 21 chain recently left 91,000 square feet at the site.
asserted
chain → leave → site
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