Kiki Klassen, a 29-year-old entrepreneur from St. Catharines, Ont., has built a subscription-based snail mail club called the Lucky Duck Mail Club since October 2024. For $7-$15 per month, subscribers receive handmade letters and art prints with inspiring quotes, and the club now has over 1,000 members worldwide with an additional 23,700 followers on Instagram. Klassen's motivation for starting the club was to honour her mother's career as a letter carrier, and she uses it as a way to express her creativity and connect with others who crave human interaction in a digital age. The club offers a unique respite from online life, according to Klassen, who experiences tech fatigue as a full-time social media manager.
Written by the local model on 2026-09-04,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
We independently select everything we recommend.
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Buying through us may earn us a commission, which supports our work.
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which → buy → work
You can anticipate its arrival, savour each paragraph, and hold in your hands something created just for you.
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Word for word, it’s just more satisfying to consume.
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it → ’ → word
And since October 2024, Kiki Klassen has been designing correspondence for people who crave that kind of connection.
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who → design → connection
Klassen, 29, runs a snail-mail service from her home in St. Catharines, Ont.
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Klassen → run → Catharines
For $7 a month, subscribers receive a letter, one of her original art prints, and an inspiring quote.
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subscribers → receive → prints
Premium members, who pay $15 a month, also get a sheet of her stickers and a special mystery sticker.
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who → pay → stickers
The Lucky Duck Mail Club now has more than 1,000 members worldwide, and Klassen has been featured in outlets such as CNBC Make It, The Associated Press, and CBC Radio.
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“I think the desire for connection and real things in life has come out so strongly, especially after COVID and just having pretty much every aspect of life existing online,” she says.
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she → think → life
As a full-time social media manager, Klassen knows what it’s like to experience tech fatigue.
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it → know → fatigue
“When I go to work, I’m on a screen for eight hours and then I come home.
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I → go → hours
And there is nothing better than finding something in my mailbox that requires no phone, no digital presence whatsoever,” she says.
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she → be → phone
“It’s just a moment when you can sit down, read some writing that a human made, and there’s no AI whatsoever.
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human → ’ → that
It’s just really a grounding moment, and I think a lot of people are looking for that in so many different ways.
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lot → ’ → ways
Although Klassen has long used art to express her-self creatively, she’s never had formal training in it.
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she → use → it
When she was a kid, her mother encouraged her and her siblings to draw.
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mother → encourage → her
Klassen took art classes early in high school, but later focused instead on subjects such as calculus.
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Klassen → take → calculus
When her mother died a few years ago, Klassen sought a way to use her love of art to honour her mother’s career as a letter carrier for Canada Post.
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Klassen → die → Post
The Lucky Duck Mail Club was born.
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Club → bear → ?
At first Klassen posted about it on her personal social media account and hand-delivered letters to 30 subscribers in her community.
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Klassen → post → community
Without a formal business plan to guide her, she then promoted the club daily on its own Instagram and TikTok accounts.
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she → guide → accounts
Now the club has about 23,700 followers on Instagram (@luckyduckmailclub), and Klassen pays her sister-in-law to help fold the letters and help with administrative work.
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Klassen → have → work
Each mailing has a theme based on something that’s happening in her life.
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that → have → life
In February, for example, she wrote about slowing down and romanticizing the little moments.
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she → write → moments
“I kind of wait around for this eureka moment in between the production weeks, and it has honestly caused me to be a lot more observant in life and a little bit more in tune with myself,” she says.
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she → wait → myself
The success of Klassen’s club comes as Gen Z and millennials are embracing analog hobbies and experiences.
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Z → come → hobbies
In its annual Pinterest Predicts report for 2026, Pinterest named letter-writing as a top trend.
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Pinterest → name → trend
The platform said Canadian searches for “snail mail” were up 169 per cent in July 2025, compared to a year earlier.
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searches → say → July
That’s good news for Canada Post, which in recent years has been delivering less mail — including letters, cards, bills, and invoices — despite a rise in the number of Canadian addresses.
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which → ’ → addresses
Each household received an average of 246 pieces of letter mail in 2014.
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household → receive → 2014
In 2023 that number was down to 124 pieces, according to the corporation’s financial report that year.
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Klassen says subscribers tend to sign up for her letters at delicate points in their lives.
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subscribers → say → lives
Some may be between jobs, for example, and others may have recently moved.
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She recalls one member who told her the club helped them heal after a relationship ended.
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relationship → recall → her
“It was just such a heartfelt email about them breaking up with a partner they’d been with for a long time and starting over and being in an apartment all alone and needing something to look forward to every month,” Klassen says.
“Which is a big part of why I think people sign up — just to have that positive thing in your mail-box.
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people → break → box
It’s brightly coloured, it’s cute, it’s positive, and it’s coming every single month.
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And you can count on that.”
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