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Sir David Beckham earned £38.5 million from his business DRJB Holdings after profits surged by 46% in 2025 following advertising deals linked to the 2026 Men's Football World Cup. The company's revenue grew from £72.2m to £84m, driven by partnerships with major brands like Bank of America and McDonald’s during the tournament. Beckham was widely featured in advertisements for companies such as Stella Artois and Home Depot throughout the event, boosting his business's performance significantly.
Written locally by qwen2.5:14b on 2026-09-25,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
David Beckham received a £38.5 million payout from his brands' soaring profits in 2025, with total pre-tax earnings jumping by 47% to £50 million. This profit surge was fueled by new commercial partnerships like the one with Bank of America, along with growth in his health supplements business and advertising deals around the 2026 Men's Football World Cup. The company, DRJB Holdings, distributed dividends of £38.9 million to shareholders, followed by a special payment of £46.6 million after the financial year-end. Beckham owns roughly half of DRJB Holdings through his company Footwork Productions and collaborates with US giant Authentic Brands Group, which holds a majority stake in the business.
Written for “David Beckhams Payout” on 2026-10-05,
grounded in this article and the 3 other(s) covering the same event.
- Published
Sir David Beckham has netted a £38.5m payout from his sports, fashion, and media business after the 2026 Men's Football World Cup helped it bring in record profits.
asserted
it → publish → profits
The former England star's DRJB Holdings, which includes the Beckham brand, reported an almost £50m profit in 2025, a 46% jump compared to a year earlier.
asserted
which → include → 2025
Sales rose from £72.2m to £84m.
The rise was driven by a slew of advertising partnerships struck in the runup to the tournament, including with Bank of America, McDonald's, Verizon, and PepsiCo Lay's.
asserted
rise → rise → America
Sir David, Britain's first billionaire sportsman, was commonly seen in adverts during the summer's World Cup.
asserted
David → see → Cup
In the US, it was difficult for fans to watch a game without coming across Beckham in adverts for Stella Artois, Home Depot and Lay's crisps - known as Walkers in the UK.
asserted
fans → watch → UK
Sir David also launched menswear collections for Hugo Boss last year, as well as a pair of Adidas Predator football boots and an eyewear range with Italian glasses maker Safilo.
asserted
David → launch → Safilo
Revenues at DRJB, of which Beckham owns almost half, were boosted by growth in Beckham's health supplements business too.
asserted
Beckham → own → business
DRJB paid its shareholders £38.9m, followed by a special £46.6m payment after the end of the financial year.
asserted
DRJB → pay → year
Sir David's share of those dividends would have been around £38.5m due to how much of the company he owns.
asserted
he → own → company
The remainder of DRJB is owned by New York-based Authentic Brands Group, which also owns Reebok, as well as the rights to other celebrity brands such as comedian and actor Kevin Hart.
asserted
which → own → Hart
Authentic's entertainment chief executive Corey Salter said the performance showed Sir David's name is "one of the most powerful global brands in sport, lifestyle, entertainment and much more".
asserted
name → say → sport
"It's been an outstanding year, from new partnerships to important philanthropic campaigns and overall brand growth," he said.
asserted
he → say → campaigns
Sir David previously drew criticism for associating himself with a country where same-sex relationships are illegal by acting as an ambassador for the 2022 Men's Football World Cup in Qatar.
asserted
relationships → draw → Qatar
"It was an important competition and one I was proud to be part of," he said at the time, adding that he had engaged with the LGBTQ community during the tournament.
asserted
he → say → tournament
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