The Aporia
Martinez, V. (2026, September 24). NFL official sponsor weighs in on Kyle Juszczyk wild $15k fine. New York Post. https://nypost.com/2026/09/24/sports/bud-light-weighs-in-on-kyle-juszczyk-wild-15k-fine-for-chugging-celebration/
Martinez, Valentina. “NFL official sponsor weighs in on Kyle Juszczyk wild $15k fine.” New York Post, 24 Sept. 2026, https://nypost.com/2026/09/24/sports/bud-light-weighs-in-on-kyle-juszczyk-wild-15k-fine-for-chugging-celebration/.
Martinez, Valentina. “NFL official sponsor weighs in on Kyle Juszczyk wild $15k fine.” New York Post, September 24, 2026. https://nypost.com/2026/09/24/sports/bud-light-weighs-in-on-kyle-juszczyk-wild-15k-fine-for-chugging-celebration/.
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Kyle Juszczyk, a 35-year-old fullback for the San Francisco 49ers, was fined $14,926 by the NFL after performing his signature "chugging juice" touchdown celebration during a game against the Miami Dolphins. The league deemed it an offensive demonstration and poor taste, though Juszczyk maintains he was not drinking beer but rather celebrating with a gesture that reflects his nickname, "Juice." This fine has sparked controversy due to its perceived hypocrisy, as fans point out that the celebration had been used without issue for years. Bud Light, the NFL's official beer sponsor, chimed in on social media to confirm that Juszczyk’s teammate George Kittle does drink beer but also called both players "good guys."