A researcher, Daniel Blumstein, is using an OnlyFans account to raise funds for a study on yellow-bellied marmots at the Rocky Mountain Biological Laboratory in Colorado. The account, called "OnlyMarms," features non-explicit photos and videos of individual marmots with their bios, and has raised money through tips from subscribers. A "Fat Marmot Week" is planned to begin August 24, where the public can vote on a bracket-style tournament. The study aims to understand how marmots age and respond to climate change, as well as learn about body positivity by studying how hibernators can gain weight without getting sick.
Written by the local model on 2026-08-21,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Why this leaning score
The tone of the article is lighthearted and playful, using words like 'hysterical' to describe videos of marmots, suggesting a more sympathetic and relatable approach towards the researchers' use of OnlyFans. Additionally, the article critiques the Trump administration's defunding of environmental research, indicating a slightly left-leaning perspective.
Written under an earlier scoring contract, which gave a paragraph
rather than checkable quotes. Re-analysing this article replaces it.
Leaning score -0.25 for article 33 · logged 2026-07-30
Researchers turn to the internet for funding
asserted
Researchers → turn → funding
Loaf-like rodents find fans on site best known for sexual content
Funding has always been a challenge for Daniel Blumstein's long-term study of yellow-bellied marmots, more so, he tells CBC News, since the Trump administration started defunding some environmental research.
asserted
administration → find → research
So when he watched the Apple TV comedy Margo's Got Money Troubles, Blumstein could relate and was inspired by the protagonist's decision to turn to digital sex work to avoid financial ruin.
uncertain
Blumstein → watch → ruin
"What about OnlyFans?" he recalled asking, thinking of all the "hysterical" videos his lab has of the loaf-like rodents.
asserted
lab → ask → rodents
"Why don't we share them ... and maybe people will give us tips?"
One of his graduate students at the Rocky Mountain Biological Laboratory in Colorado was on board with the idea, and pretty soon created an OnlyFans account called "OnlyMarms."
asserted
One → share → account
OnlyFans is a subscription-based platform best known for sexually explicit videos and images.
asserted
OnlyFans → base → videos
But Blumstein is clear: OnlyMarms is a G-rated project.
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OnlyMarms → rat → ?
"We're not trying to sexualize marmots.
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We → try → marmots
Although I was just at an international conference and three people came up to me and said, 'Oh, you have to have more pictures of Marmot feet,'" he said.
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he → come → feet
"Apparently people like to look at the feet of animals."
asserted
people → like → animals
Every Monday and Friday since June, his team posts new and often funny images of an individual marmot, and its bio.
Marmots hibernate, and need to pack on body mass before winter.
asserted
Marmots → post → winter
So naturally, the team of researchers are doing a "Fat Marmot Week" — encouraging the public to vote in a bracket-style tournament similar to the "Fat Bear Week" at Alaska's Katmai National Park and Preserve.
asserted
team → do → Park
Fat Marmot Week is slated to begin Aug. 24 and might feature a collaboration with some Canadian critters from the conservationist group Vancouver Island Marmots.
uncertain
Week → slat → group
Blumstein's lab specifically studies yellow-bellied marmots, including how they age and respond to climate change.
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they → study → change
Running since 1962, it is the second-longest study of individually identifiable wild mammals, after Jane Goodall's study of chimpanzees.
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it → run → chimpanzees
When mammals are studied over many generations like that, Blumstein says it can provide valuable insights about aging and epigenetics — how environmental factors affect the way certain genes work.
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genes → study → way
"Hibernators live longer than would be expected based on their body size, " he said.
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he → live → size
"It maybe is because they're slowing their epigenetic aging.
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they → slow → aging
And we've been getting genomic and looking at those questions.
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we → get → questions
"
There are also physiologists who study marmots to learn how you can get obese and not be sick.
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you → be → marmots
"We're all about body positivity here with our marmots, because doubling or tripling their weight is what they need to do to survive," Blumstein said.
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Blumstein → double → what
Blumstein says the kind of research his lab does has long been undervalued, and that his funding applications were repeatedly rejected, even before the Trump administration's cuts.
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applications → say → cuts
The National Park Service, which lost millions in funding, has similarly been getting a lot of attention thanks to dozens of cheeky "OnlyParks" postings on TikTok.
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which → lose → TikTok
When it comes to funding, "the pie's too small," Blumstein said.
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Blumstein → come → funding
But through a series of collaborators and outside grants, he has managed to keep his marmot study going.
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he → manage → study
Since June, he says OnlyMarms has raised about $3,000 US, barely enough to make a dent in his funding needs.
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OnlyMarms → say → needs
Ah, here's your problem — there's a marmot stuck in your engine
A marmot mystery: southern species pops up in northern B.C.
"
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species → be → B.C.
Will this pay for bait?
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this → pay → bait
Will this pay for fixing our bicycles — because we blow through bicycles working out here?
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we → pay → bicycles
Will this help pay for lab fees and things like that?
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this → help → that
Absolutely," but Blumstein says he still needs an additional $75,000 for a new graduate student each year.
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he → say → student
For starters, it takes a 20 per cent commission, and as the account holder, Blumstein is expected to declare that money on his taxes.
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Blumstein → take → taxes
What he really wants marmot-lovers to do is donate to UCLA directly to help keep this project alive.
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lovers → want → project
