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Aleksander Ceferin, UEFA’s president, criticized FIFA’s recent investment proposal during a video address at the Portugal Football Summit on Wednesday, stating that trust in football has not been restored despite the plan's collapse. Ceferin emphasized unity, transparency, and governance serving the broader game as crucial for rebuilding this trust, which he believes was compromised by those prioritizing their own ambitions over the sport’s welfare.
Written locally by qwen2.5:14b on 2026-09-23,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
UEFA president Aleksander Ceferin said trust in world football remains broken following the collapse of FIFA’s controversial private investment plan, in remarks made to the Portugal Football Summit on Wednesday. Ceferin noted that despite the cancellation of the project, the unity and integrity of the sport were damaged by those prioritizing personal ambitions over the game's well-being. He emphasized that trust in football relies on three pillars: unity, transparency, and governance serving many rather than a few. The proposal, which aimed to sell at least 20% of FIFA’s future commercial rights for $4.2 billion to investors led by Josh Kushner, was met with significant opposition from UEFA, leading them to push for Infantino's removal from office ahead of the March presidential election and consider filing criminal charges against him in Switzerland.
Written for “FIFA Trust Issues Over World Cup Plan” on 2026-10-05,
grounded in this article and the 1 other(s) covering the same event.
UEFA president Aleksander Ceferin says trust in world football has not been restored following the collapse of FIFA’s controversial private investment plan.
asserted
trust → say → plan
The remarks, made in a video address to the Portugal Football Summit on Wednesday, were Ceferin’s first public comments since FIFA president Gianni Infantino offered a review of the governing body’s decision-making.
asserted
Infantino → make → making
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who → escape → football
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uncertain
India → slam → match
Ceferin said unity, transparency and governance that served the wider game were essential to maintaining trust in football.
asserted
that → say → football
“Yet not everyone places the game above their own ambitions.
asserted
everyone → place → ambitions
”
“Trust in our sport rests on three pillars: unity, transparency, and governance that serves the many, not the few.
asserted
that → rest → many
In recent times, all three were disregarded by people who had sworn to protect them.
asserted
who → disregard → them
“The project that shattered the unity of world football may be abolished, but the trust it broke has not returned, and repairing it is our work now.”
uncertain
repairing → shatter → it
Ceferin did not name Infantino or FIFA, but his comments were an apparent reference to the abandoned proposal to sell a 20 percent stake in FIFA’s commercial rights, including the World Cup, to private investors.
asserted
comments → name → investors
The plan was dropped in July after fierce opposition from UEFA, the Asian Football Confederation and the Confederation of North, Central America and Caribbean Association Football (CONCACAF).
asserted
plan → drop → Football
“Football is not for sale,” Ceferin said.
asserted
Ceferin → say → sale
“That is the message UEFA has carried for years, and I’m certain this summit will carry it further.”
asserted
summit → carry → it
His intervention came two days after Infantino sought to address the fallout in a letter to the FIFA Council and the presidents of all 211 member associations.
asserted
Infantino → come → associations
He said he would ask the council whether it wanted to commission an independent external review of FIFA’s governance framework for major strategic initiatives and proposed consultations with confederations, member associations and other stakeholders on strengthening its decision-making processes.
asserted
it → say → processes
He said any review could examine the roles of the president, bureau, council and congress and ways to improve transparency and accountability.
uncertain
review → say → transparency
The letter has so far failed to win over several federations that had criticised Infantino over the investment proposal.
asserted
that → fail → proposal
Infantino has said he remains fully committed to leading FIFA and is expected to seek another term at the presidential election in March 2027.
asserted
he → say → March
Ceferin said those running the sport needed to remember whom they served.
asserted
they → say → whom
“The game will remain safe if those who govern it remember whom they govern it for,” he said.
asserted
he → remain → it