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PETA has offered to help repair Belfast’s Big Fish sculpture after it was damaged over the weekend, but only if a pro-vegan plaque is displayed alongside it. The 10-meter-long ceramic fish, created by artist John Kindness in 1999, has become a popular tourist attraction. PETA argues that displaying a plaque could raise awareness about the treatment of fish and promote veganism, citing the intelligence and sensitivity of salmon as well as the environmental impact of fishing practices.
Written locally by qwen2.5:14b on 2026-09-23,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
In early 2024, Peta offered to assist in repairing Belfast’s Big Fish sculpture after one of its eyes was damaged over the weekend. The ceramic salmon artwork, created by local artist John Kindness and standing at 10 meters long, has been a popular tourist attraction since its installation in 1999 along the River Lagan in Northern Ireland's capital city. Peta’s proposal came with a condition: the group wants to install a plaque that promotes veganism and raises awareness about fish welfare. The organization argues that salmon are intelligent creatures capable of complex behaviors, but millions suffer in crowded fish farms or die violently at slaughterhouses. Dawn Carr, Peta’s vice-president, wrote in her letter that adding such a message could promote kindness towards animals, aligning with the sculpture's original theme of regeneration and renewal.
Written for “PETA Offers Vegan Plaque Deal” on 2026-10-05,
grounded in this article and the 0 other(s) covering the same event.
Animal rights organisation Peta has offered to help repair Belfast’s Big Fish sculpture – in exchange for a pro-vegan plaque.
asserted
organisation → offer → plaque
The Salmon Of Knowledge artwork, which has stood on the banks of the River Lagan in Northern Ireland’s capital since 1999, was designed by local artist John Kindness to mark the regeneration of the river and return of fish.
asserted
which → stand → fish
The 10-metre long ceramic fish has since become a tourist favourite, with many visitors making a point of stopping by for pictures, and some even patting it for luck.
asserted
some → become → luck
However the sculpture has been cordoned off for repair after one of its eyes was smashed in an incident over the weekend.
asserted
one → cordone → weekend
The offer hinges on whether Mr Lyons agrees to display a plaque “encouraging everyone to spare a thought for gentle fish killed for their flesh by going vegan”.
asserted
everyone → hinge → flesh
Dawn Carr, Peta’s vice-president of vegan projects, wrote in the letter: “Salmon are intelligent, sensitive animals who can navigate vast oceans to find their way home.
asserted
who → write → way
But right now, millions are trapped in crowded fish farms, where disease and parasites kill many, while survivors face a violent slaughter.
asserted
survivors → trap → slaughter
“Adding this plaque could help turn the tide for fish with a message of kindness, a fitting tribute to the sculpture’s creator, John Kindness.”
uncertain
Adding → add → creator
Peta said fish “share knowledge and have long memories and cultural traditions”, and some even “woo potential partners by creating intricate works of art in the sand on the ocean floor”, yet it said more fish are killed for food each year than all other animals combined.
asserted
fish → say → animals
The group said in addition, 38 million tonnes of other aquatic animals – including whales, dolphins, turtles, and sharks – are unintentionally caught or entangled in fishing gear annually as the fishing industry aims to satisfy consumer demand.
asserted
industry → say → demand
The Department for Communities has been asked for comment.
asserted
Department → ask → comment
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