- Published
Snapchat has joined the likes of YouTube, LinkedIn and Substack in a growing effort to combat fake writing, images and videos that are entirely created by artificial intelligence (AI) tools.
asserted
that → join → tools
Such content, commonly called "AI slop", has proliferated online as the tech industry has raced to create a greater number of easier to use generative AI tools that can create anything from essays to realistic videos.
asserted
that → call → videos
Snap, the parent company of Snapchat, said on Friday that the platform would stop recommending "wholly AI-generated videos" in its popular Spotlight feed in favour of "authentic, human-made content."
asserted
platform → say → content
Over the past two weeks, YouTube, LinkedIn and Substack have unveiled similar strategies.
asserted
YouTube → unveil → strategies
Snap did not go so far as to try and prohibit all AI-generated content from Snapchat.
asserted
Snap → go → Snapchat
The platform offers its own AI tools to alter content, and so AI "enhanced or edited" content will still be part of its recommendations to users.
asserted
content → offer → users
However, Snap acknowledged that entirely AI-generated content is typically "low-quality", "repetitive", and generally not what Snapchat users want to see.
asserted
users → acknowledge → what
Recent research into the reception of AI-generated content shows that people tend to agree, external with those descriptions.
Moreover, the more fake AI-generated content that people see in a social media feed, the less likely, external they are to think that any of the content they're being shown online is genuine, according to a separate survey.
uncertain
they → generate → survey
As Chris Best, the co-founder and chief executive of Substack put it last week: "It's getting harder to tell what's real on the internet."
asserted
what → put → internet
Announcing a new tool, external designed to let readers on the newsletter platform detect AI-generated writing, Best cited other research that has found up to 40% of writing on social media is now fake or AI-generated.
asserted
% → announce → media
"Platforms that reward fakeness will create a race to the bottom," Best said.
asserted
Best → reward → bottom
LinkedIn, a social media platform focused on work, introduced a button on its platform this week that allows any user to report if a post or a comment appears to be AI-generated.
asserted
post → focus → platform
"AI slop is a top priority for all of us," LinkedIn's chief product officer Hari Srinivasan wrote on the platform.
asserted
Srinivasan → write → platform
In just the last couple of months, he said the platform had "blocked billions" of attempts to post AI-generated comments.
asserted
platform → say → comments
"Every day we are now catching hundreds of thousands of automated comment attempts," Srinivasan said.
asserted
Srinivasan → catch → attempts
Like Snap, LinkedIn said it is not rejecting the use of AI entirely and users that use AI tools to "refine" their posts should not get caught up in efforts to combat AI slop.
asserted
that → say → slop
Nonetheless, LinkedIn is removing an automated prompt that would show up for users writing a post offering to "enhance" it through the use of AI.
asserted
that → remove → AI
It will go back to a simple proofreading tool.
asserted
It → go → tool
YouTube, the video platform owned by Google, also this month updated its policies, external around what kind of content can be monetised by creators.
asserted
kind → own → creators
Research from last year found scores of channels on YouTube that were solely AI-generated content, external, many of which had millions of subscribers and some of which made millions of dollars in revenue.
asserted
some → find → revenue
In an effort to discourage YouTube from filling up with what the platform calls "inauthentic content", earlier this month the site broke down into three categories the kind of videos that will not be allowed to make money through it: generic, repetitive, or template-based.
asserted
that → discourage → it
Those styles of content are much easier to make, and quickly, with the use of generative AI tools.
asserted
styles → make → tools
YouTube's trust and safety chief Matt Halprin said in an interview, external on the updated rules that, while AI tools can help people with their content, they are more frequently being used to create fake and low-quality videos.
asserted
they → say → videos
"The same technology really enables great stuff," Halprin said.
asserted
Halprin → enable → stuff
"But it also enables stuff that's kind of content farming, and that's the stuff that we don't want to have."
asserted
we → enable → that
- Published
Snapchat has joined the likes of YouTube, LinkedIn and Substack in a growing effort to combat fake writing, images and videos that are entirely created by artificial intelligence (AI) tools.
asserted
that → join → tools
Such content, commonly called "AI slop", has proliferated online as the tech industry has raced to create a greater number of easier to use generative AI tools that can create anything from essays to realistic videos.
asserted
that → call → videos
Snap, the parent company of Snapchat, said on Friday that the platform would stop recommending "wholly AI-generated videos" in its popular Spotlight feed in favour of "authentic, human-made content."
asserted
platform → say → content
Over the past two weeks, YouTube, LinkedIn and Substack have unveiled similar strategies.
asserted
YouTube → unveil → strategies
Snap did not go so far as to try and prohibit all AI-generated content from Snapchat.
asserted
Snap → go → Snapchat
The platform offers its own AI tools to alter content, and so AI "enhanced or edited" content will still be part of its recommendations to users.
asserted
content → offer → users
However, Snap acknowledged that entirely AI-generated content is typically "low-quality", "repetitive", and generally not what Snapchat users want to see.
asserted
users → acknowledge → what
Recent research into the reception of AI-generated content shows that people tend to agree, external with those descriptions.
Moreover, the more fake AI-generated content that people see in a social media feed, the less likely, external they are to think that any of the content they're being shown online is genuine, according to a separate survey.
uncertain
they → generate → survey
As Chris Best, the co-founder and chief executive of Substack put it last week: "It's getting harder to tell what's real on the internet."
asserted
what → put → internet
Announcing a new tool, external designed to let readers on the newsletter platform detect AI-generated writing, Best cited other research that has found up to 40% of writing on social media is now fake or AI-generated.
asserted
% → announce → media
"Platforms that reward fakeness will create a race to the bottom," Best said.
asserted
Best → reward → bottom
LinkedIn, a social media platform focused on work, introduced a button on its platform this week that allows any user to report if a post or a comment appears to be AI-generated.
asserted
post → focus → platform
"AI slop is a top priority for all of us," LinkedIn's chief product officer Hari Srinivasan wrote on the platform.
asserted
Srinivasan → write → platform
In just the last couple of months, he said the platform had "blocked billions" of attempts to post AI-generated comments.
asserted
platform → say → comments
"Every day we are now catching hundreds of thousands of automated comment attempts," Srinivasan said.
asserted
Srinivasan → catch → attempts
…and 10 more, not listed.
