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journalism → support → readers
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we → purchase → commission
At the global premier of Tom Cruise’s new movie Digger in London’s Leicester Square, the Princess of Wales made a strong case for autumn’s trendiest – but trickiest – shade: purple.
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Princess → make → shade
Notoriously difficult to style, Kate Middleton’s embracing of purple follows the colour’s fashion week dominance.
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embracing → style → dominance
While conversation around autumn colour palettes often revolves around burgundy, chocolate brown, and tomato red, the pivot to purple feels fresh.
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pivot → revolve → purple
Kate’s dress is a custom Jenny Packham purple chiffon gown, which appears to be based on a Jenny Packham A/W 2016 design, distinguished by its deep V-neck, pleated bodice, cape-like sleeves and a floor-sweeping skirt.
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which → appear → neck
In New York, we began to see the shade popping up on the runway.
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shade → begin → runway
The Tory Burch Spring 27 collection gave us all shades of purple, from plum to lilac to grape on structured jackets and dresses.
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collection → give → jackets
And in London, Simone Rocha and Erdem had lilac flowing throughout their Spring 27 collections.
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lilac → have → collections
Most recently in Milan, Mrs Prada has given everyone a new handbag for their wishlist, in purple of course.
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Prada → give → course
And while I love to look at the runway for upcoming trends, it's the attendees that truly inspire me each season, and for SS27, they were loving purple.
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they → love → purple
The shade was impossible to miss, saturating the streets.
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shade → miss → streets
Midi skirts, leather jackets, knits and shoes were transformed with the colour.
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skirts → transform → colour
How to style purple
Understanding that purple can act as a neutral is the first step to styling it; there are few shades it doesn't go with.
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it → style → it
If you want to gently introduce it to your wardrobe, start by pairing it with brown.
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you → want → brown
If you’re a seasoned bold colour wearer, pair your purple with pops of teal, mustard or tomato red.
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you → ’re → teal
The contrasts feel exciting but not overwhelming.
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contrasts → feel → ?
When wearing it with autumn's best friend, the loafer, you test the pop of colour without feeling like the main event or investing in larger or more expensive items.
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you → wear → items
Another great way to get purple into your wardrobe is through your shoes.
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way → get → shoes
I don’t know about you, but 90 per cent of my shoes are neutral, as when I bought them I would’ve said to myself, ‘but this goes with more’.
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this → know → more
But as we now know, purple can act as a neutral, making it the perfect shoe colour to bring into your collection.
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it → know → collection
If you’re after a 1990’s feel, opt for a strappy lavender kitten heel or for something more wearable but fun, a deep plum ballet flat.
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you → ’re → something
If you’re still wondering how to get this season's most exciting colour into your wardrobe, I’ve gone through and picked out some of my favourite pieces on the high street right now.
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I → wonder → street
COS V-Detail Cashmere Funnel-Neck Jumper
Cos is championing the trend and currently have a page dedicated to all things purple.
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Cos → champion → things
This cashmere funnel-neck jumper in a subdued aubergine tone would style perfectly with black barrel-leg trousers or a structured pleated midi skirt.
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jumper → style → trousers
The simplest way to incorporate some plum tones into your looks is to add a pop of colour with your socks.
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way → incorporate → socks
Worn with loafers, peeking under trousers or shown off proudly with a skirt, these socks allow you to explore the colour without dedicating your entire look to it.
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you → wear → it
For something bolder but still elegant, Mango’s silk tie-neck blouse shows purple in a feminine but contemporary way.
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blouse → show → way
Worn under a brown blazer or paired with a light mini skirt would make the piece pop.
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piece → wear → skirt
Purple leather was one of street style's most captured this season.
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leather → capture → style
This eggplant Phase Eight leather jacket is a great transitional piece to take you into autumn and would make a perfect smart casual work jacket.
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jacket → take → jacket
My favourite way to style the colour of the season is through a midi skirt.
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way → style → skirt
Midi skirts themselves were everywhere this London Fashion Week, down to their practicality and elegance, making them great to wear to shows.
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them → make → shows
This lace trim plum skirt would be the girls' night-out hero piece when worn with a simple white tank and kitten heels with a pop of colour.
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skirt → wear → colour
The Aporia
