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London Fashion Week highlights how high street fashion can rival designer wear, as evident from the author's fully high street look amidst luxury brands. On day one of LFW, the author wore a statement skirt from Zara, comfortable kitten heel mules from M&S at £16, and a white T-shirt from Cos. Additionally, an H&M trench coat was featured for its stylish yet versatile design, fitting well with London’s rainy weather.
Written locally by qwen2.5:14b on 2026-09-20,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
This year's London Fashion Week has seen a surge in the prominence of high-street fashion, with many attendees choosing pieces from brands like Zara, H&M, and Marks & Spencer. A common misconception is that LFW participants only wear luxury designer clothing; however, numerous fashion editors and industry insiders opt for affordable yet stylish high street options. Notable this season are the spring/summer 2027 collections by M&S making its debut on the official schedule, alongside shows from H&M, AllSaints, and Barbour. Additionally, Cos showcased their designs at New York Fashion Week with immediate retail availability. For day one of LFW, a shopping editor selected kitten heels from Marks & Spencer and a statement skirt from Zara, highlighting the ease and style offered by high street fashion during this significant event in the fashion calendar.
Written for “London Fashion Week Looks” on 2026-10-04,
grounded in this article and the 0 other(s) covering the same event.
The Standard's journalism is supported by our readers.
asserted
journalism → support → readers
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uncertain
we → purchase → commission
London Fashion Week has taken over the capital, showcasing the best of luxury British designers, emerging talent and, of course, street style.
asserted
Week → take → course
This weekend, the city’s pavements are overflowing with everyday wardrobe inspiration – and much of it hails from the high street.
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much → overflow → street
A big misconception is that those attending LFW only wear designer clothing.
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those → attend → clothing
And while many celebrities and influencers loan clothing from brands such as Burberry, Simona Rocha or Erdem, many more fashion editors and industry insiders choose to wear high street pieces.
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editors → loan → pieces
It’s a big season for the high street in more than one way.
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It → ’ → way
For spring/summer27, M&S will be making its debut on the schedule – a move unimaginable just a few years ago.
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M&S → make → move
Elsewhere, H&M, AllSaints and Barbour are showing, while across the pond at New York Fashion Week, Cos’s runway was available to buy immediately.
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runway → show → Week
As a shopping editor, I’m wearing full high street looks this season.
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I → wear → looks
For day one, where Paul Costelloe opened and H&M is due to close, I opted for reliably comfortable kitten heels from M&S, a statement Zara skirt, and a Cos long-sleeve white T-shirt.
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I → open → M&S
Here’s where to shop my look.
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shop → ’ → look
Zara skirt
A high street skirt that looks three times the price, this Zara number embraces the pencil skirt officially being back.
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skirt → look → skirt
The slit adds plenty of movement, while the soft metallic finish adds jazzy detail.
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finish → add → detail
The delicate pink floral pattern and white panelling mean you can keep the rest of the outfit simple.
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you → mean → outfit
M&S chisel kitten heel mules
I bought these spur of the moment in M&S – and was pleasantly surprised by the generous discount when at checkout.
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I → buy → checkout
Cos clean-cut long-sleeve T-shirt
A top that does a lot of legwork in your wardrobe, Cos’s white T-shirts are renowned for their affordability, softness and durability.
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shirts → do → affordability
Long-sleeve iterations ease you into autumn – and are easily dressed up with a statement skirt, à la Zara’s
H&M funnel collar trench coat
The funnel neck is reigning supreme this season, particularly in trench form – and H&M’s high street offering is bang on the money.
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offering → ease → money
The trench offers ample styling versatility, whether worn fastened all the way up to the funnel neck, unbuttoned and loose, or cinched in thanks to the belt.
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trench → offer → belt
The cut is already oversized, but I’d suggest sizing up for an extra inflated fit.
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I → suggest → fit
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