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Percival, a menswear brand known for dressing celebrities like Tom Holland and Chris Evans, is collaborating with Guinness for its second limited-edition collection, following the success of their initial partnership. The autumn/winter line includes items such as a merino wool jumper featuring a Guinness jacquard motif, a Henley shirt with contrast stitching and a Jazz Cat design, and an embroidered Short Peak Cap inspired by classic factory worker caps from Guinness’s history. These pieces blend pub culture nostalgia with modern menswear trends.
Written locally by qwen2.5:14b on 2026-09-17,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
The fashion brand Percival, known for dressing Hollywood stars like Tom Holland and Chris Evans, has launched its second collaboration with Guinness. This limited-edition collection, which debuted in 2019 and sold out quickly, celebrates pub culture, nostalgia, and character while aligning with autumn/winter menswear trends. Founded in 2016, Percival went through bankruptcy before rebirthing in 2019 to become a favorite among style-conscious men aged 26-45. The collection aims to blend simplicity with sophistication, offering modernized wardrobe essentials that are both flattering and daring.
Written for “Guinness Partnership Fashion Collabor…” on 2026-09-17,
grounded in this article and the 0 other(s) covering the same event.
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While London’s Guinness boom can be attributed to finance bros and the corporate masses, Percival x Guinness is for everyone.
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Guinness → attribute → everyone
This was proven by the sell-out success of the collaborative duo the first time around – now, it’s time for round two.
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it → prove → round
I find it hard to believe that any man between 26-45 is yet to come across Percival, but just in case, here’s the low-down.
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down → find → case
Created in 2016, liquidated in 2017, and reborn in 2019, Percival has gone from bankruptcy to dressing some of Hollywood’s biggest A-listers (Tom Holland, Chris Evans, and Idris Elba are all fans, BTW) in just a few years.
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Holland → create → years
Reinventing the basics, but without reinventing the wheel, Percival has modernised all your wardrobe essentials to be more flattering, sharper and just a little more daring than usual.
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Percival → reinvent → essentials
Continuing on that theme, the Percival x Guinness 2.0 collaboration is a limited-edition celebration of pub culture, nostalgia and character, with a small side note of preppiness in line with the autumn/winter menswear trends.
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collaboration → continue → trends
Delivering on the collaboration in the most literal way, this pick does precisely what it says on the tin.
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it → deliver → tin
It’s got the trademark soft-handle and boxy cut of Percival knitwear, whilst the Guinness jacquard motif at the chest does the rest.
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motif → get → rest
Quite simply, I’m a sucker for a Henley shirt.
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I → ’m → shirt
There’s something about the slouching comfort of it, and the buttoned placket, that has a really easy, relaxed vibe to it that just appeals.
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that → ’ → it
Plus, the contrast stitching and Jazz Cat motif at the back don’t hurt either.
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stitching → hurt → back
Percival x Guinness 2.0 embroidered Short Peak Cap
The one thing you can bet on with a Percival collab – there will be a cap.
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you → embroider → collab
And this cap is taking notes from the classic wool, short-peak caps, not unlike the kind that would have been worn by factory workers back in the yore days of Guinness’ timeline.
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that → take → timeline
A tee with a little extra spice to it, this Percival x Guinness vintage wash oversized T-shirt has been crafted from a dapper 240 GSM organic cotton for a soft handle and a relaxed, characterful twist.
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shirt → craft → handle
As for the contrast stitching and collaboration motif, that’s just the cherry on top.
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that → ’ → top
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