The Aporia · Loïc Gouzer

Loïc Gouzer is reshaping the auction world through his innovative app Fair Warning, which sells one art piece at a time to select collectors. Notable sales include an Andy Warhol portrait of Brigitte Bardot for $16.7 million and Banksy’s Girl and Balloon for $18 million. Previously, Gouzer coordinated the record-breaking sale of Leonardo da Vinci's Salvator Mundi for $450.3 million at Christie’s in 2017.

Written locally by qwen2.5:14b on 2026-09-17, using this article's own text rather than the other coverage of the same event (that is the story summary below).

Story summary

Loïc Gouzer, known as the enfant terrible of the art market, has disrupted traditional auction practices. At Christie’s in 2017, he helped sell Leonardo da Vinci’s Salvator Mundi for a record-breaking $450.3 million, which remains the most expensive artwork ever sold at auction. Gouzer later founded Fair Warning, an app that offers exclusive bidding opportunities on single artworks, setting new records for artists like Elizabeth Peyton and Steven Shearer. In November, Fair Warning sold an Andy Warhol portrait of Brigitte Bardot from 1974 for $16.7 million, the highest price recorded for Warhol in that year. Most recently, in May, Gouzer orchestrated a sale of Banksy’s Girl and Balloon at Tiffany’s flagship store in New York City, which fetched $18 million, demonstrating his continued influence in high-stakes art auctions.

Written for “Art Auction Executive” on 2026-09-17, grounded in this article and the 0 other(s) covering the same event.

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📰 Art Auction Executive

Entertainment · 1 article(s) covering the same event.

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TIME · 220 article(s) · 1 correction(s) detected

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2026-09-17

Kerry James Marshall

Julia Halperin

3 article(s) here · 1 carrying a prediction

🔮 While hundreds of objects might be sold in a single afternoon at Christie’s or Sotheby’s, Gouzer’s app, Fair Warning, allows a select group of collectors to bid on one carefully-chosen work at a time.

2026-09-17 · mixed framing · Loïc Gouzer

🔮 In 2027, he will place a Richard Serra sculpture he bought earlier this year on public display in a park next to the museum.

2026-09-17 · assertive framing · Ken Griffin

More on this subject from Julia Halperin

Ken Griffin

2026-09-17 · TIME · 50% similar

All 3 articles by Julia Halperin →

Christie’s Fair Warning Fair Warning’s French Sotheby’s

Gouzer PERSON · 3× Christie’s ORG · 2× Loïc Gouzer PERSON · 2× Andy Warhol PERSON · 1× Brigitte Bardot PERSON · 1× Elizabeth Peyton PERSON · 1× Fair Warning ORG · 1× French PERSON · 1× Sotheby’s ORG · 1× Steven Shearer PERSON · 1×

Gouzer earned his reputation as the enfant terrible of the art market at Christie’s, where he was instrumental in coordinating the sale of Leonardo da Vinci’s Salvator Mundi in 2017, generating $450.3 million.

framing: mixed · carried by 1 article(s) · first seen 2026-09-17

🔮 While hundreds of objects might be sold in a single afternoon at Christie’s or Sotheby’s, Gouzer’s app, Fair Warning, allows a select group of collectors to bid on one carefully-chosen work at a time.

2026-09-17 · TIME

Loïc Gouzer · mixed framing

Loïc Gouzer has made a career out of shaking up the once staid and stuffy auction business. asserted

Gouzer → make → business

While hundreds of objects might be sold in a single afternoon at Christie’s or Sotheby’s, Gouzer’s app, Fair Warning, allows a select group of collectors to bid on one carefully-chosen work at a time. uncertain

group → sell → time

Sales on the app have set world auction records for contemporary artists including Elizabeth Peyton and Steven Shearer. asserted

Sales → set → Peyton

In November, Fair Warning sold a 1974 Andy Warhol portrait of French film icon Brigitte Bardot for $16.7 million, the highest auction price recorded for the artist that year. asserted

Warning → sell → artist

Gouzer earned his reputation as the enfant terrible of the art market at Christie’s, where he was instrumental in coordinating the sale of Leonardo da Vinci’s Salvator Mundi in 2017, generating $450.3 million. asserted

he → earn → million

Nearly a decade later, it remains the most expensive artwork ever sold at auction. asserted

it → remain → auction

Gouzer’s flair for showmanship continued in May with Fair Warning’s sale of Banksy’s Girl and Balloon on Found Landscape at Tiffany’s Fifth Avenue flagship in New York City, where it fetched $18 million. uncertain

it → continue → million

Loïc Gouzer

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