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Noah Horowitz, chief executive of Art Basel since 2022, discusses the challenges and opportunities facing international art fairs in a globalized market. He has expanded Art Basel's reach through new partnerships with brands like Miu Miu and Samsung, as well as launching a digital art section called Zero 10 and opening a retail shop for branded merchandise. Horowitz emphasizes proactive creativity to meet evolving market demands, including recent initiatives such as the fifth annual fair in Doha and moving the Paris show to the Grand Palais in 2024.
Written locally by qwen2.5:14b on 2026-09-17,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
Since taking over as chief executive of Art Basel in 2022, Noah Horowitz has expanded the brand's reach by launching its fifth annual fair in Doha, Qatar, and moving its Paris show to the historic Grand Palais for 2024. He also introduced a dedicated digital art section called Zero 10 and opened a retail shop selling branded merchandise and artist-created goods. Additionally, Art Basel has partnered with notable brands like Miu Miu, Samsung, and Qatar Airways. Horowitz believes these initiatives are necessary to meet the evolving demands of today’s globalized and commercialized art market. Despite galleries' concerns about high costs and travel requirements for participating in international trade shows, they rely on such fairs to expand their client base and turn art buying into an event experience.
Written for “Netflix Password Sharing Fees” on 2026-09-17,
grounded in this article and the 0 other(s) covering the same event.
Why this leaning score
This article does not take a side on a contested political
question, so it has no leaning score. That is an
answer rather than a gap: a match report or a rescue can be warmly
or critically written without being left or right, and scoring it
anyway is how approval of a subject gets recorded as a political
position.
No political leaning scored for article 15919 · logged 2026-09-17
Without art fairs, today’s highly globalized and commercialized art world would not exist.
asserted
world → commercialize → fairs
While many galleries complain about the high cost and grueling travel required to participate in international trade shows, they also rely on them to expand their clientele and turn buying art into an event.
asserted
they → complain → event
As chief executive of Art Basel, the most famous brand in art fairs, Noah Horowitz understands this paradox well.
asserted
Horowitz → understand → paradox
Since he took on the role in 2022, he has doubled down on Art Basel’s core business, most visibly by allying with the Qatari royal family to launch the firm’s fifth annual fair in Doha this past February and shepherding its Paris show to the historic Grand Palais in 2024.
asserted
he → take → 2024
But he has also expanded the brand’s reach in forward-looking ways, including by augmenting its fairs with the dedicated digital art section Zero 10 and a retail shop for branded and artist-created merchandise, as well as diversifying Art Basel’s partnerships lineup with big names like Miu Miu, Samsung, and Qatar Airways.
asserted
he → expand → Miu
“I felt there was more Art Basel could do proactively and creatively… to meet an evolving market where it was,” Horowitz says.
uncertain
Horowitz → feel → market
Now, he and his team are “working double time” to get there.
asserted
he → work → ?
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