The world's biggest technology companies, including Amazon and Apple, recently updated their financial reports and revealed that they plan to continue investing heavily in artificial intelligence (AI). The combined external investment in AI is estimated at $1tn (£743bn), but investors are growing impatient for tangible results from these investments. Microsoft shares surged after the company reported a strong quarter, while other companies like Google and Meta showed significant losses due to their AI spending. Specifically, Google's parent company Alphabet had negative free cash flow on revenue of $118bn, meaning it spent more than it brought in for the first time as a public company.
Written by the local model on 2026-08-21,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
The world's largest technology companies, including Microsoft, Meta, Google, Apple, and Amazon, reported their financial results this week. They plan to continue investing heavily in artificial intelligence ($1tn / £743bn) despite not yet seeing significant returns from their AI tools and chatbots. For example, ChatGPT, launched by OpenAI in 2022, has inspired a wave of consumer-facing AI chatbots from each company: Meta's Meta AI, Google's Gemini, Amazon's Rufus, and Apple's relaunched Siri. However, these chatbots have not generated substantial revenue for their respective companies, leading investors to call for more tangible results from the massive investment in AI technologies.
Written for “Amazon and Apple AI Plans” on 2026-08-31,
grounded in this article and the 0 other(s) covering the same event.
Why this leaning score
The article's word choice and framing suggest a somewhat sympathetic or neutral tone towards Wall Street investors' concerns about the costs of AI investments, describing their reaction as 'wild ride' and portraying Meta's CEO Mark Zuckerberg's statements as empty promises. However, this leaning is not strongly pronounced and the overall text maintains a relatively neutral focus on reporting financial results.
Written under an earlier scoring contract, which gave a paragraph
rather than checkable quotes. Re-analysing this article replaces it.
Leaning score +0.35 for article 158 · logged 2026-07-31
- Published
The world's biggest technology companies - including Microsoft, Meta, Google, Apple and Amazon - updated Wall Street this week on their finances.
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companies → publish → finances
One common thread emerged: they are all planning to continue spending massive amounts of money on artificial intelligence (AI).
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they → emerge → intelligence
The reaction from investors was that they need to see more tangible results to show for the $1tn (£743bn) and growing, external investment in things like computer chips, data centres, and even technical staff.
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they → need → chips
That sent some tech stocks on a wild ride in recent days.
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That → send → days
While each company operates in different sectors, their AI spending and plans showed they have a few other things in common as well.
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they → operate → things
AI tools and chatbots still do not make much money
OpenAI's release of ChatGPT in late 2022 kicked off the ongoing AI investment race, and every major tech company has since launched a consumer-facing AI chatbot of their own.
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company → make → own
Meta has Meta AI, Google has Gemini.
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Google → have → Gemini
Amazon has Rufus.
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Amazon → have → Rufus
Apple even relaunched Siri.
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Apple → relaunche → Siri
Yet, none of the chatbots or the related tools in and of themselves clearly provide a meaningful amount of revenue for the companies, despite being costly to create.
Instead, this batch of earnings results made clear that companies like Google, which is owned by Alphabet, and Meta are currently spending much more money related to AI tools than they bring in.
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they → relate → tools
Both companies reported some of their lowest ever amounts of free cash flow, a measure of how much money a business has left over after paying for operations and investments.
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business → report → operations
Google spent so much money on AI that Alphabet's free cash flow was negative on revenue of $118bn, meaning it spent more than it brought in for the first time in the company's history as a public company.
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it → spend → company
Meta's free cash was just $784m on $61bn of revenue, meaning it spent almost as much money as it made during the quarter.
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it → mean → quarter
Meta's Reality Labs, which is responsible for its AI work, lost nearly $9bn in the first half of this year.
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which → lose → year
Wall Street wants results, not more ideas
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Street → want → results
Look no further than Wall Street's reaction to Meta's quarterly results to see that investors are no longer placated with executive's claims that AI investment will turn out to be worth it at some unknown point in the future.
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investment → look → future
Shares of the social media giant plunged to its second lowest level in a year after chief executive Mark Zuckerberg said Meta was working on its own AI agent, or an AI chatbot that can operate somewhat autonomously.
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that → plunge → agent
And that it was planning to develop an operation to sell an an AI tool directly to other firms
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it → plan → firms
Neither the operation or the AI tool currently exist in a way that could make Meta money, and Zuckerberg gave no timeline for when they would materialise.
uncertain
they → exist → timeline
Still, Meta increased the low end of its planned spending on AI – it is likely to pour more than $140bn into AI this year alone.
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it → increase → AI
Meanwhile, shares in Microsoft soared to a six-month high.
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shares → soar → high
Despite the company's plans to effectively match this financial year the $190bn it spent on AI over the last 12 months, it showed strong revenue growth and more adoption of its core AI tool.
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it → match → tool
Tracy Woo, an analyst with Forrester, said Microsoft was a tech company showing that its massive AI investments were "beginning to deliver returns."
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investments → say → returns
Despite negative cash flow, and plans to spend $220bn on AI this year, the success of its other businesses drove its stock to its highest price in two months.
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success → spend → months
There is still huge demand for new tech
AI tools may have not yet proven to be a consumer tech revolution on the scale of the internet or even electricity, external, as many tech executives have promised for years.
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executives → be → years
Google said last week that 950 million people are using its Gemini chatbot at least once a month, three times the users it had a year ago.
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it → say → chatbot
Apple on Thursday said that new versions of its core products, the Mac computer, iPhone and iPad, have been selling better this year than the company planned for or expected.
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company → say → products
So much so that it warned investors, external that sales of such products would slow down, because Apple is unable to get enough of the microchips that would be required to meet buyer demand.
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that → warn → demand
The company is, however, anticipating a lot of excitement from Apple users for its impending update of Siri, its AI voice assistant within its products that is getting an overhaul with the help of Google's Gemini chatbot.
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that → anticipate → chatbot
Outgoing chief executive Tim Cook said Apple already has plans to charge users who wish to make heavier use of the new Siri, given feedback received from user testing so far.
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who → say → testing
"We're off-the-charts excited about Siri AI", Cook said.
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Cook → say → AI
"We do believe there will be people who want to use it – a lot."
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who → believe → it
