Amazon and Apple just told us more about their AI plans - here are three things we learned

Read the original at BBC News ↗
Cite

Hays, K. (2026, July 31). Amazon and Apple just told us more about their AI plans - here are three things we learned. BBC News. https://www.bbc.co.uk/news/articles/cp87m46g392o?at_medium=RSS&at_campaign=rss

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

BBC News · collected 2026-07-31 · by Kali Hays

Quick Summary

The world's biggest technology companies, including Amazon and Apple, recently updated their financial reports and revealed that they plan to continue investing heavily in artificial intelligence (AI). The combined external investment in AI is estimated at $1tn (£743bn), but investors are growing impatient for tangible results from these investments. Microsoft shares surged after the company reported a strong quarter, while other companies like Google and Meta showed significant losses due to their AI spending. Specifically, Google's parent company Alphabet had negative free cash flow on revenue of $118bn, meaning it spent more than it brought in for the first time as a public company.
Written locally by qwen2.5:14b on 2026-08-21, using this article's own text rather than the other coverage of the same event (that is the story summary below).

AI analysis runs on qwen2.5:14b, locally

Story summary

Amazon, Apple, and other major tech companies like Google, Meta, and Microsoft have revealed their plans to continue investing heavily in artificial intelligence ($1tn or £743bn). Despite spending large sums on AI tools, including chatbots like ChatGPT, Gemini, and Rufus, these companies are yet to see significant revenue from them. The investment is expected to be costly to create, but the tech giants believe it will pay off in the long run. Investors are now calling for more tangible results from their AI spending, leading to a wild ride in tech stock prices recently.

Written for “Tech Giants' AI Advancements” on 2026-10-16, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Tech Giants' AI Advancements
Technology · 1 article(s) covering the same event.

Compared with similar articles

This article reads unscored and hedges 9% of its claims. Each row says how that neighbour differs.
BBC News
⚖️ Leans right 🔴 5% hedged 2 of 42 📰 publisher trust 72
“Article A discusses companies' AI plans and investment, while Article B reports on a specific hacking incident involving Hugging Face and an OpenAI bot, indicating two separate events”
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
32
sentences that state something as happening or true
Uncertain
9%
3 of 32 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
72/100
BBC News's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Technology
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-07-31 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

BBC News · 3535 article(s) · 3 correction(s) detected
Running correction rate · 3 correction(s)

Who wrote this

Kali Hays
23 article(s) here · 1 carrying a prediction
🔮 When complete, the 26-building structure will take up more than a square mile in her neighbourhood and maintain 782 diesel-powered generators.
🔮 The US government will not process any new or pending Permanent Labor Certification Program (PERM) applications from Microsoft or the seven other companies, Secretary of Labor Keith Sonderling said during the same conference.
🔮 When OpenAI this summer released what it called ChatGPT for Teens, external, it said users identified as being between the ages of 13 and 17 would be opted into "features to promote healthy use and additional controls for parents".
🔮 Secretary of Defence Pete Hegseth labelled Anthropic a supply chain risk in February, and announced that the Pentagon would stop using it by late August.
🔮 "You just give your dot a responsibility... and your dots will just get to work and keep working," Altman added.
🔮 - Published OpenAI said Friday it had alerted "dozens" of global institutions that their websites may have been impacted by its AI agents acting improperly.
🔮 The announcement is Trump's latest rebranding move after he had the names of Lake Ontario and the Gulf of Mexico changed on US maps and federal communications. "From this point forward, all of United States' documents, and hopefully the world's, will be changed to use the more accurate term 'super' as opposed to 'artificial'.
🔮 In text exchanges and conversations, multiple people who have worked for companies including OpenAI, Meta and DeepMind were sceptical of the idea that unchecked AI development would lead to tools that could kill people en masse.
2026-09-19 · assertive framing · Not all AI workers think the tech could kill everyone
🔮 Any bill would have to pass in both the House of Representatives and the Senate to become law.
🔮 - Published An artificial intelligence "kill switch" which can be checked by a third party may need to be mandatory for companies, a co-founder of one of the world's largest AI firms has told the BBC.
Also by Kali Hays
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 23 articles by Kali Hays →

Topics

Amazon Apple Google Meta Microsoft

Subjects

Meta ORG · 9× Google ORG · 5× Amazon ORG · 3× Apple ORG · 3× Microsoft ORG · 3× Alphabet ORG · 2× Mark Zuckerberg PERSON · 1× OpenAI ORG · 1× Reality Labs ORG · 1× Zuckerberg PERSON · 1×

Narrative

Yet, none of the chatbots or the related tools in and of themselves clearly provide a meaningful amount of revenue for the companies, despite being costly to create. Instead, this batch of earnings results made clear that companies like Google, which is owned by Alphabet, and Meta are currently spending much more money related to AI tools than they bring in.
framing: assertive · carried by 1 article(s) · first seen 2026-07-31
🔮 Look no further than Wall Street's reaction to Meta's quarterly results to see that investors are no longer placated with executive's claims that AI investment will turn out to be worth it at some unknown point in the future.

Claims (32 extracted, 3 hedged)

- Published The world's biggest technology companies - including Microsoft, Meta, Google, Apple and Amazon - updated Wall Street this week on their finances. asserted
companies → publish → finances
One common thread emerged: they are all planning to continue spending massive amounts of money on artificial intelligence (AI). asserted
they → emerge → intelligence
The reaction from investors was that they need to see more tangible results to show for the $1tn (£743bn) and growing, external investment in things like computer chips, data centres, and even technical staff. asserted
they → need → chips
That sent some tech stocks on a wild ride in recent days. asserted
That → send → days
While each company operates in different sectors, their AI spending and plans showed they have a few other things in common as well. asserted
they → operate → things
AI tools and chatbots still do not make much money OpenAI's release of ChatGPT in late 2022 kicked off the ongoing AI investment race, and every major tech company has since launched a consumer-facing AI chatbot of their own. asserted
company → make → own
Meta has Meta AI, Google has Gemini. asserted
Google → have → Gemini
Amazon has Rufus. asserted
Amazon → have → Rufus
Apple even relaunched Siri. asserted
Apple → relaunche → Siri
Yet, none of the chatbots or the related tools in and of themselves clearly provide a meaningful amount of revenue for the companies, despite being costly to create. Instead, this batch of earnings results made clear that companies like Google, which is owned by Alphabet, and Meta are currently spending much more money related to AI tools than they bring in. asserted
they → relate → tools
Both companies reported some of their lowest ever amounts of free cash flow, a measure of how much money a business has left over after paying for operations and investments. asserted
business → report → operations
Google spent so much money on AI that Alphabet's free cash flow was negative on revenue of $118bn, meaning it spent more than it brought in for the first time in the company's history as a public company. asserted
it → spend → company
Meta's free cash was just $784m on $61bn of revenue, meaning it spent almost as much money as it made during the quarter. asserted
it → mean → quarter
Meta's Reality Labs, which is responsible for its AI work, lost nearly $9bn in the first half of this year. asserted
which → lose → year
Wall Street wants results, not more ideas asserted
Street → want → results
Look no further than Wall Street's reaction to Meta's quarterly results to see that investors are no longer placated with executive's claims that AI investment will turn out to be worth it at some unknown point in the future. uncertain
investment → look → future
Shares of the social media giant plunged to its second lowest level in a year after chief executive Mark Zuckerberg said Meta was working on its own AI agent, or an AI chatbot that can operate somewhat autonomously. asserted
that → plunge → agent
And that it was planning to develop an operation to sell an an AI tool directly to other firms asserted
it → plan → firms
Neither the operation or the AI tool currently exist in a way that could make Meta money, and Zuckerberg gave no timeline for when they would materialise. uncertain
they → exist → timeline
Still, Meta increased the low end of its planned spending on AI – it is likely to pour more than $140bn into AI this year alone. asserted
it → increase → AI
Meanwhile, shares in Microsoft soared to a six-month high. asserted
shares → soar → high
Despite the company's plans to effectively match this financial year the $190bn it spent on AI over the last 12 months, it showed strong revenue growth and more adoption of its core AI tool. asserted
it → match → tool
Tracy Woo, an analyst with Forrester, said Microsoft was a tech company showing that its massive AI investments were "beginning to deliver returns." asserted
investments → say → returns
Despite negative cash flow, and plans to spend $220bn on AI this year, the success of its other businesses drove its stock to its highest price in two months. asserted
success → spend → months
There is still huge demand for new tech AI tools may have not yet proven to be a consumer tech revolution on the scale of the internet or even electricity, external, as many tech executives have promised for years. uncertain
executives → be → years
Google said last week that 950 million people are using its Gemini chatbot at least once a month, three times the users it had a year ago. asserted
it → say → chatbot
Apple on Thursday said that new versions of its core products, the Mac computer, iPhone and iPad, have been selling better this year than the company planned for or expected. asserted
company → say → products
So much so that it warned investors, external that sales of such products would slow down, because Apple is unable to get enough of the microchips that would be required to meet buyer demand. asserted
that → warn → demand
The company is, however, anticipating a lot of excitement from Apple users for its impending update of Siri, its AI voice assistant within its products that is getting an overhaul with the help of Google's Gemini chatbot. asserted
that → anticipate → chatbot
Outgoing chief executive Tim Cook said Apple already has plans to charge users who wish to make heavier use of the new Siri, given feedback received from user testing so far. asserted
who → say → testing
"We're off-the-charts excited about Siri AI", Cook said. asserted
Cook → say → AI
"We do believe there will be people who want to use it – a lot." asserted
who → believe → it
💬Give feedback
🕘History 🎫Support