Ron Popeil’s former Beverly Hills home, where he developed many of his famous kitchen gadgets, is now on the market for $25 million. The gated estate, located at 1672 Waynecrest Drive and covering 2.34 acres with over 14,000 square feet of living space, was purchased by Popeil in 2002 for $7.5 million. Notable features include an expansive commercial kitchen where he tested his inventions and a primary suite offering panoramic views of Los Angeles and the Pacific Ocean.
Written by the local model on 2026-09-17,
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Story summary
Ron Popeil, an infomercial pioneer, lived in a Beverly Hills estate with his family until he passed away in 2021. The Popeil Estate, located at 1672 Waynecrest Drive, is now on the market for $25 million after being listed nearly five years post-Popeil's death. Initially purchased by Popeil and his wife, Robin, in 2002 for $7.5 million, the property spans 2.34 acres with approximately 14,595 square feet of interior space, featuring eight bedrooms and eleven bathrooms.
Built in 1995 for Peter Morton, co-founder of Hard Rock Cafe, the Italian-style villa was designed by architect Jack Warner. The estate includes a screening room with a projection booth, a gym, and a wine cellar capable of holding over 600 bottles. Popeil used the property's large commercial kitchen as his testing ground for kitchen products, which were showcased in a television program about him.
Written for “Ron Popeil Home For Sale” on 2026-09-17,
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Ron Popeil’s longtime Beverly Hills family home has gone on the market for $25 million, nearly five years after the infomercial pioneer died in 2021, Realtor reported.
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Realtor → go → 2021
Popeil and his wife, Robin Popeil, bought the property in 2002 for $7.5 million and lived there with their two daughters, Contessa and Valentina.
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Popeil → buy → daughters
The gated estate, known as the Popeil Estate, is located at 1672 Waynecrest Drive in Beverly Hills, California.
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estate → know → Hills
The property covers 2.34 acres and has about 14,595 square feet of interior space.
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property → cover → space
It has eight bedrooms, 11 bathrooms, a large motor court and garage space.
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It → have → bedrooms
The house was built in 1995 for Peter Morton, the art collector and co-founder of Hard Rock Cafe.
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house → build → Cafe
It was designed by Southern California architect Jack Warner as an Italian-style villa.
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The property has now returned to the market for the first time in about two decades.
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property → return → decades
For the Popeil family, the house was where Ron Popeil continued working on his inventions.
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Popeil → continue → inventions
The home's large commercial kitchen became a testing space for his kitchen products and later appeared in a television programme featuring the inventor.
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kitchen → become → inventor
Popeils' home for 25 years
The property is reached through a private gate and a long driveway at the end of a cul-de-sac.
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property → reach → sac
Inside, a double-height foyer has a central skylight and vaulted wooden ceilings rising nearly 30 feet.
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foyer → have → feet
Other parts of the house have ceilings starting at 14 feet.
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parts → have → feet
A large staircase wraps around the foyer and leads to the primary suite.
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staircase → wrap → suite
The suite has two bathrooms, two closets, an office and a private terrace with views of Los Angeles and the Pacific Ocean.
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suite → have → Angeles
Robin Popeil told The New York Times that the family often spent time on the terrace reading to their daughters.
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family → tell → daughters
She also recalled how her husband would sometimes use a Pocket Fisherman, a fishing rod invented by his father, to cast into the pool below for the children.
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husband → recall → children
French doors from several main rooms open towards shaded terraces and gardens.
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doors → open → terraces
The property includes a swimming pool and a broad lawn, which was once used as a playground and later had a chicken coop.
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which → include → coop
The most closely linked part of the house to Ron Popeil's work is the large eat-in kitchen.
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part → link → work
The most closely linked part of the house to Ron Popeil's work is the large eat-in kitchen.
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part → link → work
It has commercial-grade appliances, marble counters and exposed wooden beams.
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It → have → appliances
Valentina Popeil described the kitchen as the centre of the family's home because her father used it while developing products.
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father → describe → products
"The kitchen was for sure the heart of our home," she said.
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she → say → home
He was always working on different kitchen product prototypes," she added.
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she → work → prototypes
The kitchen was also used for a 2017 segment of The Henry Ford's Innovation Nation, in which Popeil was interviewed inside the house.
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Popeil → use → house
His collection of olive oil bottles could be seen in the background.
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collection → see → background
The collection was recognised by Guinness World Records as the world's largest.
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collection → recognise → world
Popeil became known for products such as the Veg-O-Matic, Showtime Rotisserie & BBQ and Mr. Microphone.
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Popeil → know → Matic
He was also known for the sales phrases he used while presenting products on television, including "Set it and forget it!" and "Now, how much would you pay?"
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you → know → much
His style of selling products through television helped make him one of the best-known figures in the infomercial business.
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him → sell → business
He had started selling his father's products as a teenager on the streets of Chicago before building his own business and becoming associated with Ronco.
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One of the products he sold was the Inside-the-Shell Egg Scrambler.
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he → sell → Shell
The gadget was among the inventions he particularly liked.
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he → like → inventions
Screening room, gym and wine cellar
The Beverly Hills property has several other features including a screening room with a projection booth, a gym and a wine cellar that can hold more than 600 bottles.
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that → have → bottles
The main living areas connect to the gardens through French doors.
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areas → connect → doors
The outdoor space includes terraced gardens, shaded areas, a swimming pool and a wide lawn.
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space → include → gardens
The property also has views stretching across Los Angeles towards the Pacific Ocean.
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property → have → Ocean
Listing agent Linda May, who is marketing the property with Drew Fenton of Carolwood Estates, said the estate's size and privacy are unusual for its location.
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"It's incredibly rare to find over two acres of absolute, gated privacy at the end of a cul-de-sac," she said.
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she → find → sac
…and 10 more, not listed.
The Aporia
