‘They’re wolves’: Coles keep milk prices higher despite axing farmer support

The Sydney Morning Herald · collected 2026-09-17 · by Jessica Yun
Read the original at The Sydney Morning Herald ↗

Summary

Coles has reduced the price of its milk after ending subsidy payments to dairy farmers but kept prices higher than before the subsidies began. A one-liter bottle now costs $1.75 instead of returning to the original $1.65, and two-liter bottles are priced at $3.40. The supermarket initially raised prices by 20 cents in April to help farmers with rising production costs following the Iran-U.S. conflict but ended these payments last month. Australian Dairy Farmer president Ben Bennett criticizes Coles for portraying themselves as supportive of farmers while keeping milk prices elevated and benefiting consumers less than advertised.
Written by the local model on 2026-09-17, using this article's own text rather than the other coverage of the same event (that is the story summary below).

Signals How these are calculated →

Claims extracted
26
claim-shaped sentences
Uncertain
8%
2 of 26 hedged
Leaning
Leans left
of the writing, not the subject
Correction & hedging signals
96.5
corrections and hedging in what we collected; not a measure of accuracy
Outlets on this story
1
Economy/Business
Narrative spread
1
articles carrying this framing
Analyzed 2026-09-17 · how these are computed

AI analysis (generated at analysis time, not now)

Story summary

In late April, Coles raised the price of its own-brand milk by 20 cents to $1.85 per one-litre bottle, citing higher production costs due to the impact of the United States’ conflict with Iran on global supply chains. On August 14, Coles announced via email that it would end subsidy payments to dairy farmers starting September 8, but only reduced milk prices by half the initial increase, dropping the price by just 10 cents. Despite this reduction, Coles has maintained higher-than-pre-war Iran milk prices. Meanwhile, Lactalis, a major supplier to competitor Woolworths, also ended its subsidies to farmers without changing shelf prices. Woolworths did not provide an immediate response regarding whether it had altered its milk pricing in light of the subsidy cessation.

Written for “Coles Milk Prices Controversy” on 2026-09-17, grounded in this article and the 0 other(s) covering the same event.
Why this leaning score
The article's own words the score was based on. Each is quoted verbatim and was checked against the article text before being stored, so you can find it in the original.
Score -0.45 Confidence high 1 quote(s) discarded as not found in the article
Leaning score -0.45 for article 15477 (high confidence, 1 verified quote) · logged 2026-09-17

Story

📰 Coles Milk Prices Controversy
Economy/Business · 1 article(s) covering the same event. This is the one the site leads with.

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Compared with similar articles

Nothing to compare against. No article is close enough to this one for the pipeline to have linked or judged the pair.

Publisher

The Sydney Morning Herald · 367 article(s) · 0 correction(s) detected
No corrections detected for this publisher. That may mean careful reporting, or simply that nothing has been checked.

Who wrote this

Jessica Yun
2 article(s) here · 1 carrying a prediction
🔮 Last month, Coles wrote to its milk suppliers to announce the subsidy payments, which began on May 1, would cease on September 8, but the supermarket giant has only reduced the price of a one-litre milk bottle by 10 cents or half the initial increase.
🔮 For Ava Chandler-Matthews, one half of the duo behind Australian suncare brand Ultra Violette, what preceded the fall that would plague her company was the stuff of bucket lists: a private dinner with billionaire beauty founder Hailey Bieber.
Also by Jessica Yun
Nothing else under this byline is closely related to this article, so these are simply their most recent.

Topics

Coles Iran Lactalis Woolworths the United States’

Subjects

Coles ORG · 9× Lactalis ORG · 4× Woolworths ORG · 4× Iran GPE · 2× Australian Dairy Farmer ORG · 1× Ben Bennett PERSON · 1× Bennett PERSON · 1× Brad Gorman PERSON · 1× Coles Brand ORG · 1× the United States’ GPE · 1×

Narrative

“Coles has continued to evaluate market conditions and following the latest review, Coles has made the decision to conclude the temporary payment,” wrote Coles general manager of bakery, dairy and frozen goods Brad Gorman in an email to suppliers on August 14, which was seen by this masthead.
framing: assertive · carried by 1 article(s) · first seen 2026-09-17
🔮 Last month, Coles wrote to its milk suppliers to announce the subsidy payments, which began on May 1, would cease on September 8, but the supermarket giant has only reduced the price of a one-litre milk bottle by 10 cents or half the initial increase.
2026-09-17 · The Sydney Morning Herald
‘They’re wolves’: Coles keep milk prices higher despite axing farmer support · assertive framing

Claims (26 extracted, 2 hedged)

Coles is keeping milk prices higher than before the Iran war, despite ending subsidy payments to farmers that the supermarket giant used to justify stinging consumers at the checkout. asserted
giant → keep → checkout
In late April, Coles raised the price of its own-brand milk by 20 cents to $1.85 for a one-litre bottle to assist dairy farmers with higher production costs that skyrocketed after the United States’ war on Iran blocked the Strait of Hormuz. asserted
war → raise → Hormuz
Last month, Coles wrote to its milk suppliers to announce the subsidy payments, which began on May 1, would cease on September 8, but the supermarket giant has only reduced the price of a one-litre milk bottle by 10 cents or half the initial increase. uncertain
giant → write → cents
Lactalis, a global dairy company that supplies Woolworths, has also axed subsidy payments to its farmers. asserted
that → supply → farmers
Woolworths did not respond in time for publication to questions about whether it had changed shelf prices in response, but a spokesman confirmed it was still making subsidy payments. asserted
it → respond → payments
“Coles has continued to evaluate market conditions and following the latest review, Coles has made the decision to conclude the temporary payment,” wrote Coles general manager of bakery, dairy and frozen goods Brad Gorman in an email to suppliers on August 14, which was seen by this masthead. asserted
which → continue → masthead
“The team will continue to monitor market conditions, including diesel and fertiliser costs, and assess any ongoing impacts. asserted
team → continue → impacts
Supermarkets have been at pains to convey they are lowering shelf prices for shoppers grappling with the rising cost of living, but are also contending with cost pressures of their own – including staff wages, energy and fuel prices – and from suppliers. asserted
they → convey → suppliers
Coles also provided a one-off payment of $1 million that was shared among dairy farmers directly supplying to the supermarket. asserted
that → provide → supermarket
Since the support payments ended, Coles has not returned the cost of its one-litre milk to $1.65 but has been selling it for $1.75. asserted
Coles → end → 1.75
Its two-litre bottle, which increased from $3.20 to $3.55 for four months, is now $3.40. asserted
which → increase → months
Its three-litre bottle rose 50 cents from $4.65 to $5.15, but is now $4.95. asserted
bottle → rise → 5.15
A Coles spokeswoman said the company was “pleased to have reduced the price of selected Coles Brand milk products, helping deliver more value for customers at the checkout.” asserted
company → say → checkout
“Milk prices reflect a range of costs across the dairy supply chain,” she said. asserted
she → reflect → chain
“While some of the pressures we saw earlier in the year have eased, other costs remain elevated. asserted
costs → see → year
We regularly review our prices and, where we can, look to pass on savings to customers as cost pressures ease.” asserted
pressures → review → customers
Australian Dairy Farmer president Ben Bennett said the supermarkets had made a “big song and dance” about how much of the temporary increase was flowing through to farmers and processors, but said only about 5 cents of a 20 cent increase actually flowed to suppliers. asserted
cents → say → suppliers
“[The supermarkets] continuously masquerade as lambs, but they’re wolves,” Bennett said. asserted
Bennett → masquerade → lambs
“They’re quite frankly opportunists, and that’s not healthy for a sustainable industry. asserted
that → ’re → industry
That hubris character they’ve got is because they’ve got so much power.” asserted
they → get → power
Woolworths, which is selling a litre of milk for $1.75, said in late April that it would pay a small pool of farmers supplying directly to its Farmers Own milk an extra 10 cents per litre. asserted
it → sell → litre
It displayed customer notices in milk fridges that stated: “To support dairy farmers and processors we have increased the price of Woolworths Own Brand milk.” asserted
we → display → milk
Lactalis introduced a temporary 5-cents-a-litre temporary payment to farmers that kicked in on May 1, but confirmed this was concluding at the end of September in correspondence seen by this masthead. uncertain
this → introduce → masthead
Lactalis’ general manager of milk collection, Paul Lorimer, said in an email that while costs remain elevated, “they have eased significantly from earlier peaks.” “We understand farm costs remain a key focus and we will continue to monitor market conditions,” the email said. asserted
email → say → conditions
Woolworths and Lactalis did not respond to a request for comment by deadline. asserted
Woolworths → respond → deadline
The Business Briefing newsletter delivers major stories, exclusive coverage and expert opinion. asserted
newsletter → deliver → stories
💬 Give feedback
🕘 History 🎫 Support