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TikTok users are embracing a makeup trend called eyemaxxing, which uses color theory to enhance eye colors by applying complementary shades like bronze for blue eyes or plum for green eyes. Makeup artists have long utilized this technique, but the viral trend on social media has given it a catchy name and renewed interest. The article provides specific product recommendations and tips on how to implement the eyemaxxing trend using affordable makeup items.
Written by the local model on 2026-09-17,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
Eyemaxxing is a viral beauty trend on TikTok that uses color theory to enhance the appearance of one's natural eye color without changing it. Makeup enthusiasts and artists identify the complementary colors opposite their eye shade on the color wheel and apply those shades in makeup to create contrast, making eyes appear more vibrant. For example, someone with blue eyes might use copper or bronze, while people with green eyes could try plum, berry, or burgundy tones. This trend builds upon long-standing makeup techniques but has gained popularity through social media platforms like TikTok.
Written for “Eyemaxxing Beauty Trend” on 2026-09-17,
grounded in this article and the 0 other(s) covering the same event.
The Curator independently decides what topics and products we feature.
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we → decide → topics
When you purchase an item through our links, we may earn a commission.
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we → purchase → commission
If your makeup routine could use a little more colour, TikTok has a trick for that.
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TikTok → use → that
Enter eyemaxxing, the viral beauty trend that uses basic colour theory and strategic makeup placement to make your natural eye colour look richer, brighter and more defined.
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colour → enter → theory
The idea is simple: look at your eye colour, find the shade that sits opposite it on the colour wheel, then use those complementary tones in your makeup to create contrast.
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that → look → contrast
Purple, mauve and gold can bring out those hidden flecks.
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Purple → bring → flecks
While the internet may have given the technique a very TikTok-friendly name, makeup artists have been using colour theory to enhance the eyes for years.
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artists → give → years
Ahead, everything you need to know about eyemaxxing, plus a few makeup picks to help you play with the trend.
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you → need → trend
The trend is all about identifying your natural eye colour and choosing shades that contrast with it, making your irises appear more vibrant without actually changing their colour.
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irises → identify → colour
The trick comes down to the colour wheel.
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trick → come → wheel
Shades opposite each other create contrast, which can make the colours beside them look more intense.
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colours → create → them
That means warm orange, copper and bronze tones can make blue eyes stand out, while purples, plums and berry shades can emphasize green eyes.
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purples → mean → eyes
For brown and hazel eyes, there’s a little more freedom, but mauves, purples, golds and warm metallics can help highlight the different tones in the iris.
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mauves → ’ → iris
And you don’t necessarily need to go all-out with colourful eyeshadow.
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you → need → eyeshadow
A swipe of complementary liner, a wash of shadow or even a coordinating blush can bring the same colour-story idea into your look.
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swipe → coordinate → look
Makeup picks to try the trend
You may also like:
L’Oréal Paris Lumi Glotion – $15.98
Wet n Wild Always Naked Palette – $5.79
Eyeliner Brush Fine Angled – $13.99
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You → try → trend
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