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The Curator: Everything to know about the eyemaxxing beauty trend

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Cite

Monachino, A. (2026, September 17). The Curator: Everything to know about the eyemaxxing beauty trend. Global News. https://globalnews.ca/the-curator/12039419/eyemaxxing-beauty-trend/

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

Global News · collected 2026-09-17 · by Adriana Monachino analysis

Quick Summary

TikTok users are embracing a makeup trend called eyemaxxing, which uses color theory to enhance eye colors by applying complementary shades like bronze for blue eyes or plum for green eyes. Makeup artists have long utilized this technique, but the viral trend on social media has given it a catchy name and renewed interest. The article provides specific product recommendations and tips on how to implement the eyemaxxing trend using affordable makeup items.
Written by AI on 2026-09-17, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Eyemaxxing is a viral beauty trend on TikTok that uses color theory to enhance the appearance of one's natural eye color without changing it. Makeup enthusiasts and artists identify the complementary colors opposite their eye shade on the color wheel and apply those shades in makeup to create contrast, making eyes appear more vibrant. For example, someone with blue eyes might use copper or bronze, while people with green eyes could try plum, berry, or burgundy tones. This trend builds upon long-standing makeup techniques but has gained popularity through social media platforms like TikTok.

Written for “Eyemaxxing Beauty Trend” on 2026-11-01, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Eyemaxxing Beauty Trend
Entertainment · 1 article(s) covering the same event.

Compared with similar articles

Nothing to compare against. No article is close enough to this one for the pipeline to have linked or judged the pair.
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
16
sentences that state something as happening or true
Uncertain
25%
4 of 16 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
63/100
Global News's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Entertainment
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-17 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

Global News · 2623 article(s) · 11 correction(s) detected
Running correction rate · 11 correction(s)

Who wrote this

Adriana Monachino
44 article(s) here · 1 carrying a prediction
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🔮 When you purchase an item through our links, we may earn a commission.
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🔮 When you purchase an item through our links, we may earn a commission.
2026-10-22 · assertive framing · The Curator: *Spooky* home smells & how to fix them
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2026-10-15 · assertive framing · The Curator: The 5 hottest fall décor trends for 2026
Also by Adriana Monachino
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 44 articles by Adriana Monachino →

Topics

Eyeliner Brush Fine Angled L’Oréal TikTok Wet n Wild Always Naked Palette

Subjects

TikTok ORG · 2× L’Oréal ORG · 1×

Narrative

The trend is all about identifying your natural eye colour and choosing shades that contrast with it, making your irises appear more vibrant without actually changing their colour.
framing: mixed · carried by 1 article(s) · first seen 2026-09-17
🔮 When you purchase an item through our links, we may earn a commission.
2026-09-17 · Global News
The Curator: Everything to know about the eyemaxxing beauty trend · mixed framing

Claims (16 extracted, 4 hedged)

The Curator independently decides what topics and products we feature. asserted
we → decide → topics
When you purchase an item through our links, we may earn a commission. uncertain
we → purchase → commission
If your makeup routine could use a little more colour, TikTok has a trick for that. uncertain
TikTok → use → that
Enter eyemaxxing, the viral beauty trend that uses basic colour theory and strategic makeup placement to make your natural eye colour look richer, brighter and more defined. asserted
colour → enter → theory
The idea is simple: look at your eye colour, find the shade that sits opposite it on the colour wheel, then use those complementary tones in your makeup to create contrast. asserted
that → look → contrast
Purple, mauve and gold can bring out those hidden flecks. asserted
Purple → bring → flecks
While the internet may have given the technique a very TikTok-friendly name, makeup artists have been using colour theory to enhance the eyes for years. uncertain
artists → give → years
Ahead, everything you need to know about eyemaxxing, plus a few makeup picks to help you play with the trend. asserted
you → need → trend
The trend is all about identifying your natural eye colour and choosing shades that contrast with it, making your irises appear more vibrant without actually changing their colour. asserted
irises → identify → colour
The trick comes down to the colour wheel. asserted
trick → come → wheel
Shades opposite each other create contrast, which can make the colours beside them look more intense. asserted
colours → create → them
That means warm orange, copper and bronze tones can make blue eyes stand out, while purples, plums and berry shades can emphasize green eyes. asserted
purples → mean → eyes
For brown and hazel eyes, there’s a little more freedom, but mauves, purples, golds and warm metallics can help highlight the different tones in the iris. asserted
mauves → ’ → iris
And you don’t necessarily need to go all-out with colourful eyeshadow. asserted
you → need → eyeshadow
A swipe of complementary liner, a wash of shadow or even a coordinating blush can bring the same colour-story idea into your look. asserted
swipe → coordinate → look
Makeup picks to try the trend You may also like: L’Oréal Paris Lumi Glotion – $15.98 Wet n Wild Always Naked Palette – $5.79 Eyeliner Brush Fine Angled – $13.99 uncertain
You → try → trend
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