Who should win the battle of the Christmas ads? Vote for YOUR favourite now - from Waitrose's love story with Keira Knightley to John Lewis' glamorous grandma

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Green, J. (2026, November 11). Who should win the battle of the Christmas ads? Vote for YOUR favourite now - from Waitrose's love story with Keira Knightley to John Lewis' glamorous grandma. Daily Mail. https://www.dailymail.com/lifestyle/article-16281647/Who-win-battle-Christmas-ads-Vote-favourite-Waitroses-love-story-Keira-Knightley-John-Lewis-glamorous-grandma.html?ns_mchannel=rss&ns_campaign=1490&ito=1490

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Retailers are competing to release heartwarming Christmas ads, with notable entries including Sainsbury’s featuring Roald Dahl’s BFG, John Lewis’s glamorous grandma starring Kristin Scott Thomas, and Waitrose’s love story with Keira Knightley and Joe Wilkinson. Tesco, Lidl, and other brands also contribute, each aiming to captivate audiences and claim the title of the most beloved Christmas ad of 2026.

Written by AI on 2026-11-12, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

The festive season has begun, and retailers are competing to release the most heartwarming Christmas advertisements. Waitrose recently launched its latest ad, featuring Keira Knightley and Joe Wilkinson in a follow-up to last year's ad where Wilkinson played a widower who meets Knightley at the cheese counter. Sainsbury's started the trend by bringing back Roald Dahl's BFG for the third year, and John Lewis introduced an ad starring Kristin Scott Thomas as a glamorous grandma seeking the perfect Christmas gift for her grandchildren. Other contenders include Lidl's ad with Shaun Williamson (formerly of EastEnders) and an ad featuring James Norton. These commercials aim to engage and delight audiences during the holiday season.

Written for “Christmas Ad Competition Voting” on 2026-11-13, grounded in this article and the 0 other(s) covering the same event.

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This article reads unscored and hedges 0% of its claims. Each row says how that neighbour differs.

Bring the magic of M&S's Christmas advert home with its new festive food range Different event

Evening Standard

Hedges 2 of 29 claims Outlet record 64/100

“The articles discuss different Christmas advertisements from various retailers and do not focus on the same specific event or incident.”

Story

Christmas Ad Competition Voting

Entertainment · 1 article(s) covering the same event.

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sentences that state something as happening or true

Uncertain

0 of 10 hedged ("reportedly", "may", "according to")

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not political

takes no side on a contested political question

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70/100

Daily Mail's corrections and hedging, across everything collected from it. Not a measure of accuracy.

Outlets on this story

Entertainment

Same framing elsewhere

articles that frame the event the way this one does

Who wrote this

Jessica Green

8 article(s) here · 1 carrying a prediction

It joins a host of commercials already delighting audiences – including Lidl's Yuletide promotion, which captures EastEnders legend Shaun Williamson, who played ill-fated Barry Evans on the soap, taking on Slade's beloved Merry Xmas Everybody.

2026-11-11 · assertive framing · Who should win the battle of the Christmas ads? Vote for YOUR favourite now - from Waitrose's love story with Keira Knightley to John Lewis' glamorous grandma

Yet, despite retailers like Ocado reporting huge spikes in essential goods, including tinned soups, so-called 'preppers' who have spent decades stockpiling in preparation for when 'disaster strikes' told the Daily Mail how people's recent efforts might've gone to waste.

2026-10-29 · assertive framing · Forget baked beans! Professional middle-class preppers reveal the smart alternatives you should REALLY stock up on for when disaster strikes

From pizzas overloaded with ingredients to quick risottos, these are the tasty-sounding dishes some of the top Italian chefs in the UK believe could actually make you regret your menu choice and leave you dissatisfied... It's a firm favourite up and down the country, but if you're about to enjoy a meal at your local Italian restaurant, there's a few dishes you should be wary of, according to top chefs Chicken on pasta 'Italians never put chicken with pasta.

2026-10-25 · assertive framing · The food you should NEVER order at an Italian restaurant: Top chefs reveal the dishes to avoid - from pasta with chicken to garlic bread

The best Christmas Red Wine can be found at Asda and Aldi, both scoring 89/100, while Sainsbury's and Waitrose couldn't be beaten when it came to the best Christmas White Wine, also with 89/100 each.

2026-10-14 · assertive framing · Budget buys win Good Housekeeping Christmas taste test! Aldi beats posh rivals to be crowned overall winner - as best party food, puddings and turkey are revealed

But now, royal author Robert Jobson has shed light on just how close Prince William, 44, has become to his mother-in-law, Carole Middleton, 71, especially after she was there to support the future King during Kate's cancer diagnosis and treatment.

2026-10-12 · assertive framing · 'When everything was falling apart, Carole was the one': ROBERT JOBSON reveals how Prince William leaned on his mother-in-law after Kate's cancer diagnosis

Daisy and Will Bevis, both personal trainers, decided to make the move to the seaside after their landlord terminated their contract suddenly on the successful studio gym they ran in Reading, close to where the couple both grew up.

2026-09-21 · assertive framing · Our new dream life by the sea turned into a nightmare: Young family who relocated to Dorset - after visiting just once - warn others about upping sticks on a whim, after they were left miserable and homeless

I think it will be transformative not only for patients but for families too.’

2026-09-12 · assertive framing · Princess of Wales discusses with cancer patients how 'our children give us the inspiration to keep pushing forwards' during surprise appearance at Royal Marsden Hospital where she received treatment

- See more Daily Mail on Google - save us as a Preferred Source Prince William and his aunt Princess Anne have today joined royals from around the world at the funeral of King Harald V of Norway.

2026-09-09 · assertive framing · Solemn Prince William leads the world's royals in mourning at King Harald of Norway's funeral - as the new Queen's disgraced son is released from house arrest to attend

Also by Jessica Green

Forget baked beans! Professional middle-class preppers reveal the smart alternatives you should REALLY stock up on for when disaster strikes

2026-10-28 · Daily Mail

The food you should NEVER order at an Italian restaurant: Top chefs reveal the dishes to avoid - from pasta with chicken to garlic bread

2026-10-25 · Daily Mail

Budget buys win Good Housekeeping Christmas taste test! Aldi beats posh rivals to be crowned overall winner - as best party food, puddings and turkey are revealed

2026-10-14 · Daily Mail

'When everything was falling apart, Carole was the one': ROBERT JOBSON reveals how Prince William leaned on his mother-in-law after Kate's cancer diagnosis

2026-10-12 · Daily Mail

Nothing else under this byline is closely related to this article, so these are simply their most recent.

All 8 articles by Jessica Green →

Claims (10 extracted, 0 hedged)

A shirtless James Norton, a glamorous grandma, Wallace and Gromit in Barbour jackets and even a love story involving Keira Knightley are all contenders for the top spot. asserted

Norton → involve → spot

Sainsbury's helped kick off the race to deliver 2026's most heartwarming ad by bringing back Roald Dahl's beloved BFG for the third year running, while John Lewis relied on the star power of Oscar-nominated actress Dame Kristin Scott Thomas. asserted

Lewis → help → Thomas

The commercial stars the Slow Horses actress, 66, as a fashionable granny who appears to have everything she needs in life, bar the inspiration to buy her two grandchildren the perfect Christmas gift. asserted

she → star → gift

Thankfully, the 162-year-old department store is on hand to help. asserted

store → help → hand

Waitrose today became the latest retailer to launch its festive message, with Keira Knightley and Joe Wilkinson both reprising their roles in a follow-up to last year's ad that saw the latter play a glum widower, Phil, who bumps into Knightley at the cheese counter in their local Waitrose. asserted

who → become → Waitrose

After 12 months of waiting to see what happens next with these two star-crossed lovers, viewers finally find out whether this is the Christmas that Phil gets his girl. asserted

Phil → wait → girl

who → join → Everybody

Elsewhere, Tesco brings out Irish comedian Roisin Conaty and Motherland star Anna Maxwell Martin, who play the roles of old school friends who unexpectedly cross paths after many years apart. asserted

who → bring → years

So, which retailer is topping the leaderboard for best Christmas advert this year? asserted

retailer → top → advert

You decide... asserted

You → decide → ?

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Who should win the battle of the Christmas ads? Vote for YOUR favourite now - from Waitrose's love story with Keira Knightley to John Lewis' glamorous grandma

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