The Aporia · Princes says canned food demand surged after Be Ready stockpiling campaign

Princes says canned food demand surged after Be Ready stockpiling campaign

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Williams, H. (2026, November 10). Princes says canned food demand surged after Be Ready stockpiling campaign. Evening Standard. https://www.standard.co.uk/business/business-news/government-london-b1304272.html

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Tinned food manufacturer Princes reported a significant increase in demand for its products following the UK Government’s Be Ready campaign, which encouraged Britons to stockpile essentials for up to three days due to potential disruptions. According to industry data from Worldpanel, sales of tinned meat increased by 43%, equivalent to an additional 400,000 daily shoppers since October 22 when the campaign launched. Princes attributed this surge in part to higher prices as they sought to manage rising costs amid inflation.

Written by AI on 2026-11-10, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

In the ten days following the UK Government’s "Be Ready" campaign launched on October 22, sales of essentials like tinned tuna and hand sanitiser surged significantly. According to data from Worldpanel by Numerator, hand sanitizer sales jumped by 83% year-over-year, while bottled water sales rose by 67%, and tinned goods climbed by 37%. The London-listed company Princes, a major manufacturer of canned foods, reported an increase in demand for its products including tuna, meat, and vegetables since the campaign's launch. However, Fraser McKevitt from Worldpanel noted that this was not panic buying; only about one-third of households bought bottled water during October. The government’s campaign aims to prepare British households for disruptions caused by severe weather or cyberattacks by recommending they stockpile essentials like long-life food and bottled water.

Written for “Be Ready Stockpiling Campaign Impact” on 2026-11-10, grounded in this article and the 5 other(s) covering the same event.

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No political leaning scored for article 141119 · logged 2026-11-10

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Who wrote this

Holly Williams

107 article(s) here · 0 carrying a prediction

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All 107 articles by Holly Williams →

Claims (9 extracted, 0 hedged)

Princes says canned food demand surged after Be Ready stockpiling campaign Tinned tuna maker Princes has revealed a surge in demand for canned food from Britons stockpiling essentials in response to the Government’s Be Ready campaign. asserted

Princes → say → campaign

The London-listed group reported a rise in demand for products such as tinned fish, meat and vegetables since the public awareness campaign was launched on October 22 encouraging households to prepare for up to three days in the event of disruption to essential services. asserted

campaign → list → services

Industry data from Worldpanel also out on Tuesday revealed sales of essentials jumped across the grocery sector after the Government advice, with sales of hand sanitiser up 83% year-on-year in the following 10 days, while sales of bottled water rose 67% and tinned and jarred goods lifted 37%. asserted

goods → reveal → water

Worldpanel said the number of people buying tinned meat each day after the launch of the campaign rose by 43% – equivalent to an extra 400,000 shoppers a day. asserted

number → say → shoppers

Giuseppe Mastrolia, interim chief executive of Princes Group, said: “The increase in demand for our ambient food products following the UK Government’s Be Ready campaign further reinforces the relevance of our core categories in providing affordable, nutritious and convenient food solutions.” asserted

increase → say → solutions

Price hikes helped the firm’s like-for-like sales rise 3.3% in its third quarter to September 30 as the group passed on higher costs as inflation rose amid the Iran war. asserted

inflation → help → war

It said around 70% of the third-quarter sales performance came from price increases in July. asserted

% → say → July

The group said it was starting talks with customers to push through further price rises to counter extra cost inflation. asserted

it → say → inflation

“We continue to take proactive measures to protect profitability, through disciplined pricing and further customer negotiations to recover rising costs,” Mr Mastroli said. asserted

Mastroli → continue → costs

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Articles to 10 Nov 2026

Princes says canned food demand surged after Be Ready stockpiling campaign

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Claims (9 extracted, 0 hedged)