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Olivia Jade pokes fun at her college admissions scandal with new Reformation campaign

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Cite

Southwick, H. (2026, September 16). Olivia Jade pokes fun at her college admissions scandal with new Reformation campaign. New York Post. https://pagesix.com/2026/09/16/style/olivia-jades-reformation-campaign-pokes-fun-at-college-admissions-scandal/

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

New York Post · collected 2026-09-16 · by Hannah Southwick

Quick Summary

Fashion brand Reformation launched a new fall campaign featuring influencer Olivia Jade, who was involved in the college admissions scandal six years ago. The campaign includes a limited-edition crewneck shirt with the word "college," which references Jade's past while playing on her current status as an influencer. In addition to clothing, the line features accessories like a purse that Jade wears in place of the t-shirt. Reformation is donating all net proceeds from the sale of this item to YES Scholars, an organization aimed at helping under-resourced students access higher education.
Written by AI on 2026-09-16, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Olivia Jade has launched a new Reformation fashion campaign that pokes fun at her family's involvement in the 2019 college admissions scandal, where she and her sister were accepted to USC as rowing recruits despite not participating in the sport. The campaign features a limited-edition crewneck sweatshirt with "college" written on it, which has drawn attention online for its cheeky reference to the scandal. Reformation plans to donate 100% of net proceeds from sales of this item to YES Scholars, a non-profit organization that helps expand higher-education access for students from under-resourced communities. The campaign has garnered praise and humor on social media, with commenters noting it as an example of turning a negative situation into something positive.

Written for “College Admissions Scandal Joke Campaign” on 2026-11-01, grounded in this article and the 0 other(s) covering the same event.

Story

📰 College Admissions Scandal Joke Campaign
Entertainment · 1 article(s) covering the same event.

Compared with similar articles

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How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
15
sentences that state something as happening or true
Uncertain
0%
0 of 15 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
66/100
New York Post's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Entertainment
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-16 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

New York Post · 15765 article(s) · 35 correction(s) detected
Running correction rate · 35 correction(s)

Who wrote this

Hannah Southwick
64 article(s) here · 1 carrying a prediction
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🔮 In addition to olive, it also comes in burgundy, brown and black — all of which would look right at home at a winter soirée.
🔮 And while plenty of shoes wouldn’t be up to the task, the Margaux style took it like a true champ.
🔮 If the shoe fits … it still might not be the right fit for an NYC commute.
2026-10-22 · assertive framing · Made It Here Awards 2026: Best Commuter Shoes
🔮 The New York Times claimed she “delivers what she calls “female locker room chat” with swagger and anything-goes charisma” while Decider said if she keeps going, she may be able to build upon this solid debut.”
🔮 The “Savage” singer’s sparkly attire will likely match tonight’s runway, given Victoria’s Secret is finally bringing back its iconic glitter catwalk.
🔮 Paige Paul’s last name may have changed, but her beauty favorites are staying the same.
🔮 Leopard prints run wild in this collection — and we predict this take on Lululemon’s signature cinched jacket will be among the first to sell out.
🔮 When I tried it out myself, I could see why she’s so obsessed.
🔮 It’s been almost a year since Hudson Williams captivated the internet with his seemingly unedited, 20-minute-long skin care routine video.
Also by Hannah Southwick
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 64 articles by Hannah Southwick →

Topics

Instagram Page Six Reformation USC YES Scholars

Subjects

Page Six ORG · 3× Reformation ORG · 3× Jade PERSON · 2× Instagram ORG · 1× Isabella Rose PERSON · 1× Lori Laughlin PERSON · 1× Mossimo Giannulli PERSON · 1× Olivia Jade PERSON · 1× USC ORG · 1× YES Scholars ORG · 1×

Narrative

Instagram commenters immediately clocked the reference, with one calling the campaign, “The epitome of making lemonade out of lemons.” “Whoever’s idea this was needs a raise,” a second netizen added, while a third joked that they immediately “ran to the comments.”
framing: assertive · carried by 1 article(s) · first seen 2026-09-16
🔮 Reformation will be donating 100% of net proceeds from the style to YES Scholars, a non-profit that helps expand higher-education access for students from under-resourced communities.

Claims (15 extracted, 0 hedged)

Reformation often delivers a masterclass in buzzy advertising — and its latest college-themed drop is no exception. asserted
drop → deliver → advertising
The sustainable fashion label tapped Olivia Jade for its preppy fall campaign, lensed in a collegiate setting. asserted
label → tap → setting
And while the influencer models everything from cashmere sweaters to tailored separates, it’s a limited-edition crewneck emblazoned with the word “college” that’s really getting the internet talking. asserted
internet → model → college
“The kind of crew that suits her better,” Reformation quipped on Instagram Stories of the cheeky design. asserted
Reformation → suit → design
The campaign comes over six years after Jade and her parents, Lori Laughlin and Mossimo Giannulli, were embroiled in the highly publicized college admissions scandal. asserted
Jade → come → scandal
(She and her sister, Isabella Rose, were famously accepted to USC as rowing recruits, despite having never participated in the sport.) asserted
She → accept → sport
Instagram commenters immediately clocked the reference, with one calling the campaign, “The epitome of making lemonade out of lemons.” “Whoever’s idea this was needs a raise,” a second netizen added, while a third joked that they immediately “ran to the comments.” asserted
they → clock → comments
Reformation will be donating 100% of net proceeds from the style to YES Scholars, a non-profit that helps expand higher-education access for students from under-resourced communities. asserted
that → donate → communities
The campaign, dubbed “Good Sport,” also sees Jade trading her shirt for a purse — and posing in nothing but the Frances Low Rise Relaxed Pant. asserted
Jade → dub → Pant
She’s also schooling us on fall layering, modeling chic looks including the brand’s Taylor Belted Denim Jacket and 95% recycled Cove Cashmere Oversized Crew. asserted
She → school → Jacket
“Since you’ve been studying Olivia’s outfits for a while, we figured it was time she gave everyone a lesson in dressing for sport,” the label wrote. asserted
label → study → sport
Why Trust Page Six Style Shopping This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. asserted
article → trust → Page
Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. asserted
that → spy → stars
She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. asserted
She → consult → recommendations
In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade. asserted
work → write → Today
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