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Fashion brand Reformation launched a new fall campaign featuring influencer Olivia Jade, who was involved in the college admissions scandal six years ago. The campaign includes a limited-edition crewneck shirt with the word "college," which references Jade's past while playing on her current status as an influencer. In addition to clothing, the line features accessories like a purse that Jade wears in place of the t-shirt. Reformation is donating all net proceeds from the sale of this item to YES Scholars, an organization aimed at helping under-resourced students access higher education.
Written by the local model on 2026-09-16,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
Olivia Jade has launched a new Reformation fashion campaign that pokes fun at her family's involvement in the 2019 college admissions scandal, where she and her sister were accepted to USC as rowing recruits despite not participating in the sport. The campaign features a limited-edition crewneck sweatshirt with "college" written on it, which has drawn attention online for its cheeky reference to the scandal. Reformation plans to donate 100% of net proceeds from sales of this item to YES Scholars, a non-profit organization that helps expand higher-education access for students from under-resourced communities. The campaign has garnered praise and humor on social media, with commenters noting it as an example of turning a negative situation into something positive.
Written for “College Admissions Scandal Joke Campaign” on 2026-09-17,
grounded in this article and the 0 other(s) covering the same event.
Why this leaning score
This article does not take a side on a contested political
question, so it has no leaning score. That is an
answer rather than a gap: a match report or a rescue can be warmly
or critically written without being left or right, and scoring it
anyway is how approval of a subject gets recorded as a political
position.
No political leaning scored for article 13989 · logged 2026-09-16
Reformation often delivers a masterclass in buzzy advertising — and its latest college-themed drop is no exception.
asserted
drop → deliver → advertising
The sustainable fashion label tapped Olivia Jade for its preppy fall campaign, lensed in a collegiate setting.
asserted
label → tap → setting
And while the influencer models everything from cashmere sweaters to tailored separates, it’s a limited-edition crewneck emblazoned with the word “college” that’s really getting the internet talking.
asserted
internet → model → college
“The kind of crew that suits her better,” Reformation quipped on Instagram Stories of the cheeky design.
asserted
Reformation → suit → design
The campaign comes over six years after Jade and her parents, Lori Laughlin and Mossimo Giannulli, were embroiled in the highly publicized college admissions scandal.
asserted
Jade → come → scandal
(She and her sister, Isabella Rose, were famously accepted to USC as rowing recruits, despite having never participated in the sport.)
asserted
She → accept → sport
Instagram commenters immediately clocked the reference, with one calling the campaign, “The epitome of making lemonade out of lemons.”
“Whoever’s idea this was needs a raise,” a second netizen added, while a third joked that they immediately “ran to the comments.”
asserted
they → clock → comments
Reformation will be donating 100% of net proceeds from the style to YES Scholars, a non-profit that helps expand higher-education access for students from under-resourced communities.
asserted
that → donate → communities
The campaign, dubbed “Good Sport,” also sees Jade trading her shirt for a purse — and posing in nothing but the Frances Low Rise Relaxed Pant.
asserted
Jade → dub → Pant
She’s also schooling us on fall layering, modeling chic looks including the brand’s Taylor Belted Denim Jacket and 95% recycled Cove Cashmere Oversized Crew.
asserted
She → school → Jacket
“Since you’ve been studying Olivia’s outfits for a while, we figured it was time she gave everyone a lesson in dressing for sport,” the label wrote.
asserted
label → study → sport
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six.
asserted
article → trust → Page
Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready.
asserted
that → spy → stars
She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more.
asserted
She → consult → recommendations
In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
asserted
work → write → Today
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