- Published
When Stephanie Young's cat Buddy went missing from her garden in September last year, she flooded pet rescue sites and social media groups with information about him.
asserted
she → publish → him
Her hopes were raised when an image of him was sent through by a woman named Melissa, who claimed to have fed her cat and wanted reward money for her autistic grandchildren.
asserted
who → raise → grandchildren
The foster carer from Birmingham was "100% certain" she had found her cat and remembered thinking Buddy had picked a lovely garden to sit in as she got money out of the bank to pay for his return.
asserted
she → find → return
Within hours, she had agreed to meet Melissa nearby to collect him, but the individual never turned up, refused a cash payment and pushed for 100 Apple gift cards as a reward.
asserted
individual → agree → reward
Threats to "sell or murder" her pet soon followed when she discovered the images of Buddy were AI-generated and questioned the woman's authenticity.
asserted
images → sell → authenticity
Young is one of a growing number of people affected by an online scam where fraudsters threaten to kill missing pets after owners refuse to pay hundreds of pounds for their return.
asserted
owners → grow → return
They prey on owners by using AI to fake images of their pets and conjuring up detailed backstories and fake evidence to claim them as found, before bombarding victims with abuse.
uncertain
They → prey → abuse
Cases of fraud in the UK have surged as criminals take to AI, with almost £1.3bn stolen by scammers in 2025.
asserted
1.3bn → surge → 2025
The death threats left Young feeling "upset and angry at how anybody could be so evil".
uncertain
anybody → leave → Young
"I'm not going to deny that every inch of your body wants that cat back," she said.
"
asserted
she → go → cat
They can hook you, the more they ask the more you think 'I better do it'.
asserted
I → hook → it
It is now thirteen months since Buddy went missing and he has still not been found.
asserted
he → go → ?
Young's experience is similar to that of Cam Chauhan, who received demands for a £200 Apple gift card nine months after her cat Creed went missing in July last year.
asserted
cat → receive → July
The supermarket worker from Wednesbury had been sent an "exact picture" of him sitting in a back garden and instantly believed he had been found, describing the day as an "emotional rollercoaster".
"
asserted
he → send → rollercoaster
I started crying, grabbed my cat bag from the garage and said, 'let's go get my cat back,'" she said.
asserted
she → start → cat
Chauhan was "jumping for joy" until her daughters raised concerns the images could be fake and about handing over money before Creed was returned.
uncertain
Creed → jump → money
A meeting point was agreed with the scammer to get the pet back, but the individual refused to appear until gift cards were purchased and sent over text, a suggestion which Chauhan turned down.
asserted
Chauhan → agree → which
"We just went back home.
asserted
We → go → ?
It was very upsetting," she said.
asserted
she → say → ?
"I've been waiting ever since."
asserted
I → wait → ?
The 55-year-old added anyone that had lost their pet "would do anything" to get them back, but to "hand money over and be scammed is just not right".
asserted
hand → add → money
Sarah Robinson, from Northampton, felt hopeful when she was contacted by a man named Kherson H claiming to have her cat Cookie two weeks after she went missing.
asserted
she → feel → Cookie
Speaking to the individual over the phone, he seemed "vague in location and stumbled on his words", but Robinson did not initially doubt an image he sent of Cookie outside a window.
After speaking to Kherson for a while, he demanded £40,000 to return her cat and sent a money transfer link, which Robinson refused.
asserted
Robinson → speak → which
He then threatened to kill Cookie without payment.
asserted
He → threaten → payment
The threat left her "really, really worried" for Cookie's safety.
asserted
threat → leave → safety
"It's a very cruel thing to do," she said.
asserted
she → do → ?
"It's horrible, because you know it's not real but you're terrified it might be."
uncertain
it → know → ?
All three owners have reported what happened to Report Fraud, external, which is run by City of London Police.
asserted
which → report → Police
The organisation advises people to arrange a meeting to see their pet in person before handing over any money, and to "stay alert" to criminals.
asserted
organisation → advise → criminals
Aston University senior academic Dr Rasha Kassem said AI now played a "major role" in online fraud because things that used to be technically difficult were now "super easy, accessible and free".
asserted
that → say → fraud
"Just because it looks genuine, doesn't make it real," she said.
asserted
she → look → ?
Kassem said she was concerned about the rise in AI-generated fraud because there was a lack of public awareness and guidance on how to stay safe.
asserted
she → say → awareness
She explained criminals liked to create a sense of urgency and advised victims against rushing into sending money and instead taking their time to think.
asserted
criminals → explain → time
"I do not encourage anyone to engage with criminals who are requesting money and threatening to harm pets," she added.
asserted
she → encourage → pets
"Collect as much information about them and report it to the authorities."
What to do if your pet goes missing
Pawboost, a free online platform that helps track down missing pets, said "staying cautious" would help protect owners.
asserted
staying → collect → owners
To stay safe while searching, it recommended:
Asking for specific proof like a short video of your pet or a video call, ideally showing something specific like a unique feature of your pet
Arranging to meet in a safe, public place if someone claims to have your pet, so you can confirm their identity in person
Asking questions only the finder would know, like what collar the pet was wearing, their personality traits, or other details that would not be visible from information posted online
uncertain
that → stay → information