The Aporia
Griffin, A. (2026, November 2). OpenAI wants to change the name ‘data centres’ to make people hate them less. The Independent. https://www.independent.co.uk/tech/openai-data-centers-campus-ai-artificial-intelligence-b3077587.html
Griffin, Andrew. “OpenAI wants to change the name ‘data centres’ to make people hate them less.” The Independent, 2 Nov. 2026, https://www.independent.co.uk/tech/openai-data-centers-campus-ai-artificial-intelligence-b3077587.html.
Griffin, Andrew. “OpenAI wants to change the name ‘data centres’ to make people hate them less.” The Independent, November 2, 2026. https://www.independent.co.uk/tech/openai-data-centers-campus-ai-artificial-intelligence-b3077587.html.
Dated from the outlet's own feed. Check the original for its byline.
OpenAI announced it will rename "data centers" to "AI compute campuses" as part of an effort to improve public perception amid growing backlash against artificial intelligence. The company's initiative comes in response to increasing public criticism and legislative scrutiny of AI, particularly focusing on data centers. This move is being launched during the US midterm elections, where Democrats are expected to win control of the House of Representatives, potentially shifting the regulatory landscape for tech companies like OpenAI. OpenAI aims to mitigate potential negative impacts from a change in political leadership, given that the industry has enjoyed favorable treatment under former President Donald Trump's administration.
Data centres have become a particular cause of worry among the public, so much that some candidates have fought midterms on their future, and the political concern is reflected in both Republican and Democrat politicians.