A bag of pretzels became the starting point for a small business in Fargo, North Dakota, where Connor Arbach began making his own versions of the familiar snack.
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Arbach → become → snack
According to the North Dakota Department of Agriculture, at 12, he was developing flavours, preparing batches and finding customers willing to pay $2 for a bag of his seasoned creations.
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he → accord → creations
What started as an interest in making pretzels has since taken shape as Twistology Pretzels, a youth-owned business with a growing selection of flavours.
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started → start → flavours
Connor remains involved in the work behind each packet, from experimenting with ingredients to getting the finished snacks ready for sale.
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snacks → remain → sale
His family helps with the business, which has begun appearing at local markets and community events around the Fargo-Moorhead area.
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which → help → area
How 13-year-old Connor Arbach turned homemade pretzels into a small business
Twistology Pretzels is based in Fargo, North Dakota, and is built around a relatively simple product: crunchy pretzels coated in homemade seasonings.
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Pretzels → turn → seasonings
Connor has developed a range of homemade seasonings, combining familiar savoury flavours with sweeter and spicier options.
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Connor → develop → options
The business is run by Connor, who was 12 when he began developing the idea, with his family providing support behind the scenes.
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family → run → scenes
His involvement extends beyond choosing which flavours to sell.
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involvement → extend → flavours
He takes part in preparing the recipes, seasoning the pretzels, baking them and packing the finished products.
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He → take → products
From ranch and dill pickle to sweet twisted churro pretzels
The range at Twistology includes familiar savoury combinations alongside flavours that take pretzels in a different direction.
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that → include → direction
Ranch and Dill Pickle are among the more recognisable options, while Zesty Pizza, Honey Mustard, Chili Lime and Chipotle Barbecue offer other combinations of seasoning.
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Pizza → offer → seasoning
There is also Twisted Churro, a sweeter option that draws on the flavour of the popular cinnamon-sugar-coated pastry.
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that → be → pastry
The selection gives customers a choice between tangy, spicy, savoury and sweet varieties without moving away from the basic pretzel.
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selection → give → pretzel
Each batch is prepared with the intention of giving the pretzels a distinct coating, rather than simply offering the familiar salted version found in most shops.
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batch → prepare → shops
How Connor Arbach sells his $2 pretzel bags at local markets
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Arbach → sell → markets
According to WDAY Radio, Connor initially sold his homemade pretzels for $2 a bag, leaving them in the breakroom at his mother's workplace giving customers a straightforward way to try the different varieties.
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Connor → accord → varieties
The company has been taking its products to local markets, pop-up stalls and community events across the Fargo-Moorhead area.
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company → take → area
People attending markets can see the products, choose from the available flavours and purchase them directly.
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People → attend → them
For Connor, selling the snacks is also part of running the business.
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selling → sell → business
Making a product is only one stage of the process; getting it packaged and in front of potential buyers is another.
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it → make → buyers
The local events give Twistology an opportunity to build familiarity with its name and introduce its different flavours to people in the area.
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events → give → area
A family-supported business run by a young entrepreneur
Although Connor is the person behind Twistology, he does not operate entirely on his own.
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he → support → own
His family helps with the business behind the scenes, supporting the work involved in preparing and selling the pretzels.
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family → help → pretzels
Connor, however, remains closely involved in the product itself.
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Connor → remain → product
Recipe development, seasoning, baking and packaging are all among the tasks he handles.
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he → handle → tasks
Twistology remains a small business rooted in its local community.
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Twistology → remain → community
Its presence at Fargo-area markets and events has given it a way to introduce its products to customers while continuing to develop its range.
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presence → give → range
For Connor, that idea has become a business bearing its own name, with several flavours and a $2 price tag attached to each bag.
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idea → become → bag
The Aporia
