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Bunnings shelves Halloween straightjacket costume after criticism

Read the original at ABC News (AU) ↗
Cite

Bunnings shelves Halloween straightjacket costume after criticism. (2026, October 31). ABC News (AU). https://www.abc.net.au/news/2026-10-31/bunnings-sale-straitjacket-removed-halloween/107331524

Dated from the outlet's own feed. Check the original for its byline.

ABC News (AU) · collected 2026-10-31

Quick Summary

SANE Australia criticized Bunnings for selling a Halloween costume depicting a straitjacket with offensive text, leading Bunnings to remove it from its online marketplace. The organization argues that such costumes reinforce negative stereotypes about mental illness. A spokesperson for Bunnings acknowledged the concerns and stated that the item was immediately removed once alerted. This incident follows previous campaigns by SANE against similar Halloween costumes sold by other retailers.
Written by AI on 2026-11-01, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Bunnings, an Australian home improvement retailer, removed a Halloween costume from its online marketplace after criticism from mental health advocates. The controversial item was a straitjacket with arm ties and the words "Property of the county mental institution — approach with caution!" printed on the back. SANE Australia, a non-profit organization focused on complex mental health issues, criticized Bunnings for selling products that reinforce negative stereotypes about people with mental illness. SANE's CEO Rachel Green stated that it is unacceptable for corporations to profit from such items while publicly supporting mental health causes. In response to the backlash, Bunnings acknowledged the concerns and promptly removed the costume from its marketplace.

Written for “Bunnings Shelves Controversial Costume” on 2026-11-01, grounded in this article and the 0 other(s) covering the same event.
Why this leaning score
The model judged this article politically coded and scored it -0.65, but 3 quote(s) could not be found in the article and the other 3 are attributed speech rather than the article's own narration, so the score is not published.
Written under an earlier scoring contract, which gave a paragraph rather than checkable quotes. Re-analysing this article replaces it.
Leaning score withheld for article 118930: no verified evidence · logged 2026-11-01

Story

📰 Bunnings Shelves Controversial Costume
Other · 1 article(s) covering the same event.

Compared with similar articles

Nothing to compare against. No article is close enough to this one for the pipeline to have linked or judged the pair.
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
24
sentences that state something as happening or true
Uncertain
0%
0 of 24 hedged ("reportedly", "may", "according to")
Leaning
withheld
no quote in the article backed the model's score
Publisher signals
68/100
ABC News (AU)'s corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Other
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-11-01 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

ABC News (AU) · 4533 article(s) · 10 correction(s) detected
Running correction rate · 10 correction(s)

Who wrote this

No reporter is named on this article.

Topics

ABC Bunnings Bunnings Marketplace SANE SANE Australia

Subjects

Bunnings ORG · 5× ABC ORG · 3× SANE ORG · 3× Bunnings Marketplace ORG · 2× Green PERSON · 2× SANE Australia ORG · 2× Spotlight ORG · 2× Wesfarmers ORG · 2× ABC Victoria Statewide Drive ORG · 1× Rachel Green PERSON · 1×

Narrative

SANE Australia, a non-profit organisation for people with complex mental health issues, said it was unacceptable for corporations to publicly support mental health causes while profiting from products that reinforce stigma.
framing: assertive · carried by 1 article(s) · first seen 2026-11-01
🔮 "You wouldn't see people buying and wearing a cancer patient costume, for example.
2026-11-01 · ABC News (AU)
Bunnings shelves Halloween straightjacket costume after criticism · assertive framing

Claims (24 extracted, 0 hedged)

In short: Mental health organisation SANE Australia has urged Bunnings to remove a Halloween costume it says is offensive to people with mental illness. asserted
it → urge → illness
The costume features a straitjacket with the words "approach with caution" on the back. asserted
costume → feature → back
A Bunnings spokesperson says the company understands the concerns raised and has removed the item from its online marketplace. asserted
company → say → marketplace
Bunnings has removed a straitjacket costume from its online marketplace as mental health advocates urge retailers to stop selling Halloween outfits that portray people with mental illness as "insane". asserted
that → remove → illness
The costume, listed on Bunnings Marketplace, was a straitjacket with arm ties and the words "Property of the county mental institution — approach with caution!" printed on the back. asserted
costume → list → back
SANE Australia, a non-profit organisation for people with complex mental health issues, said it was unacceptable for corporations to publicly support mental health causes while profiting from products that reinforce stigma. asserted
that → say → stigma
"The time has well and truly come for us to stop turning a blind eye to these kinds of tropes in the community," CEO Rachel Green told ABC Victoria Statewide Drive. asserted
Green → come → community
"You wouldn't see people buying and wearing a cancer patient costume, for example. asserted
people → see → example
So why is a costume dressing up as someone with a mental illness considered acceptable?" asserted
costume → dress → illness
Sandy Jeffs, a SANE ambassador and author who lives with schizophrenia and was a patient at Melbourne's former Larundel Psychiatric Hospital, said costumes were insulting and "downright mad-shaming". asserted
costumes → live → Hospital
"Halloween, it's fun for people, but I suppose it's when it goes to negative tropes like introducing straitjackets as a costume — It goes into a dark place," she said. " asserted
she → suppose → place
They're there to laugh at, to make fun of, to really demonise a whole cohort of people who don't deserve to be demonised or to be laughed at and shamed. asserted
who → laugh → people
"We're just ordinary people with a very extraordinary illness … dealing with the stigma that surrounds these conditions every day." asserted
that → deal → conditions
When contacted by the ABC, a spokesperson for Bunnings said the item had since been removed from sale. asserted
item → contact → sale
"We understand the concerns raised, and once the listing was brought to our attention, it was removed from Bunnings Marketplace," a spokesperson said. asserted
spokesperson → understand → Marketplace
The same costume is available for sale at Kmart, which, like Bunnings, is owned by Wesfarmers, as well as at Dick Smith, Amazon and a number of smaller costume stores. asserted
which → own → stores
The ABC has contacted Wesfarmers for comment. asserted
ABC → contact → comment
It's not the first time SANE has called out retailers for selling costumes it considers stigmatising. asserted
it → call → costumes
SANE said a social media campaign in 2024 prompted Big W to remove Halloween costumes from sale. asserted
campaign → say → sale
Ms Green said Spotlight was among the retailers that quickly pulled the costume at the time, but had since made it available for sale again. asserted
it → say → sale
She said the costumes mattered for families dealing with serious mental illness. asserted
costumes → say → illness
"It does matter for the family who've got a 25-year-old who's got early signs of psychosis and is really struggling and needs to have that support wrapped around them," Ms Green said. asserted
Green → matter → them
"How are they going to feel with people walking around on Saturday dressed in a costume that's a caricature of a bygone era." asserted
that → go → era
The ABC has contacted Spotlight for comment. asserted
ABC → contact → comment
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