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9 major companies ordered to share how they use personal data to set prices or pay workers. (2026, October 30). CBS News. https://www.cbsnews.com/video/9-major-companies-personal-data-set-prices-pay-workers/
“9 major companies ordered to share how they use personal data to set prices or pay workers.” CBS News, 30 Oct. 2026, https://www.cbsnews.com/video/9-major-companies-personal-data-set-prices-pay-workers/.
“9 major companies ordered to share how they use personal data to set prices or pay workers.” CBS News, October 30, 2026. https://www.cbsnews.com/video/9-major-companies-personal-data-set-prices-pay-workers/.
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The Federal Trade Commission (FTC) on Wednesday demanded Walmart, Target, and seven other major companies provide data on how they use consumer personal information, such as location and browsing history, to set individual prices and wages. The affected companies include ride-share services like Uber and Lyft, delivery apps like DoorDash and Instacart, airlines including Delta, United, and JetBlue, and retailers Walmart and Target. The FTC aims to publish a study based on this information to inform regulators and lawmakers about the practices of personalized pricing and wage setting, which have raised concerns due to advancements in algorithmic pricing technology potentially allowing companies to maximize prices for individual shoppers.
The Federal Trade Commission has ordered nine major companies to turn over detailed information that will determine whether they are using users' personal data to charge them more or pay their employees less.