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Reuters. (2026, October 28). Apple slated to unveil first touchscreen laptops amid product blitz. New York Post. https://nypost.com/2026/10/28/business/apple-slated-to-unveil-first-touchscreen-laptops-amid-product-blitz/
Reuters. “Apple slated to unveil first touchscreen laptops amid product blitz.” New York Post, 28 Oct. 2026, https://nypost.com/2026/10/28/business/apple-slated-to-unveil-first-touchscreen-laptops-amid-product-blitz/.
Reuters. “Apple slated to unveil first touchscreen laptops amid product blitz.” New York Post, October 28, 2026. https://nypost.com/2026/10/28/business/apple-slated-to-unveil-first-touchscreen-laptops-amid-product-blitz/.
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Apple is set to unveil its first touchscreen MacBooks in Los Angeles on Wednesday, marking a significant departure from previous company policy. Executives had long resisted touchscreens in laptops, with Steve Jobs stating they were "ergonomically terrible" in 2010 and Tim Cook comparing them unfavorably to combining a toaster and refrigerator in 2012. However, as the iPhone approaches its two-decade anniversary, demand for touchscreen capabilities has grown among younger consumers. This announcement comes after Apple's recent launches of the folding iPhone Duo in September and a smart home hub earlier this month, positioning it well for the crucial holiday shopping season. Analyst Anshel Sag believes that Apple was wrong to resist touchscreens and sees this move as reality catching up with technological trends.