Report shows 75% of Canadians are fans of women's sport – but finding games a challenge

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Cite

Chidley-Hill, J. (2026, October 28). Report shows 75% of Canadians are fans of women's sport – but finding games a challenge. CBC News. https://www.cbc.ca/sports/womens-sport-report-discoverability-9.7399191?cmp=rss

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CBC News · collected 2026-10-28 · by John Chidley-Hill

Quick Summary

A new report by Canadian Women and Sport shows that 75% of Canadians now consider themselves fans of women's sport, up from 67% two years ago. However, despite this increased interest, 62% of these fans struggle to find where to watch professional women’s league games or access relevant content online. The study, based on a representative sample of over 2,000 Canadians aged 13 to 65, highlights a perception gap: respondents believe that women's sports receive about 30% of media coverage, while the actual figure is between nine and 21%. Zoe Boyd, a professional hockey player, reflects on how far women’s sport has come since her childhood, noting the growth in popularity but also acknowledging challenges in visibility and access.
Written locally by qwen2.5:14b on 2026-10-28, using this article's own text rather than the other coverage of the same event (that is the story summary below).

AI analysis runs on qwen2.5:14b, locally

Story summary

A new report from Canadian Women and Sport shows that 75% of Canadians are fans of women's sports, an increase since two years ago. However, the report also highlights a significant challenge: many fans struggle to find opportunities to watch these games due to limited broadcast coverage. The study found that despite growing interest, there is not enough supply to meet demand for women’s sports content.

Zoe Boyd, a star player in the Professional Women's Hockey League (PWHL) team based in Hamilton, expressed her excitement about this shift. She noted how she grew up watching Hockey Night in Canada with her family but never imagined being featured on such platforms herself. CBC/Radio-Canada recently announced plans to showcase PWHL games regularly as part of their programming, marking a significant step towards increasing visibility for women’s sports in Canada.

Written for “Women's Sport Popularity In Canada” on 2026-10-28, grounded in this article and the 0 other(s) covering the same event.
Why this leaning score
This article does not take a side on a contested political question, so it has no leaning score. That is an answer rather than a gap: a match report or a rescue can be warmly or critically written without being left or right, and scoring it anyway is how approval of a subject gets recorded as a political position.
No political leaning scored for article 111806 · logged 2026-10-28

Story

📰 Women's Sport Popularity In Canada
Sports · 1 article(s) covering the same event.

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Claims extracted
24
sentences that state something as happening or true
Uncertain
0%
0 of 24 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
74/100
CBC News's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Sports
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-28 · how these are computed

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Source leaning vs. consistency

Publisher

CBC News · 1655 article(s) · 5 correction(s) detected
Running correction rate · 5 correction(s)

Who wrote this

John Chidley-Hill
16 article(s) here · 1 carrying a prediction
🔮 Report shows 75% of Canadians are fans of women's sport – but finding games a challenge Canadian Women and Sport study shows number of fans is up from 2 years ago When Zoe Boyd was a little girl growing up in Caledon, Ont., Hockey Night in Canada was appointment viewing for her family every Saturday night. This season, the star of the new Professional Women's Hockey League team in Hamilton will be regularly featured on the CBC showcase.
🔮 Toronto had the fifth-best defence in the NBA last season, but the addition of Leonard — a two-time Defensive Player of the Year — could have the Raptors competing to be the league’s stingiest team this season.
🔮 Those raised expectations — not that Rajakovic would use the word — come from the off-season addition of Kawhi Leonard and a solid first-round playoff series against the Cleveland Cavaliers last April in which all-star Scottie Barnes seemed to find a new gear.
🔮 “I will remember this night for sure, but it’s so, so bad, that we lost the game,” said Marchenko about having the fifth hat trick of his career.
🔮 He bumped William Nylander up to the top line with Matthews and put Marchenko on Tavares’s wing.
🔮 Toronto will host the Chicago Bulls on Oct. 21 in their home opener.
🔮 Toronto will host the Chicago Bulls on Oct. 21 in their home opener.
🔮 Barrett’s next deal will allow him to make up to $44 million per season, but the Raptors are already well above the NBA’s salary cap for 2027-28 with fellow starters Kawhi Leonard, Scottie Barnes, Immanuel Quickley and Jakob Poeltl signed to lucrative multi-year deals.
🔮 Instead of taking the rest of his rookie season off, the 23-year-old told anyone he could that he wanted to make as many starts as possible before the season’s end.
🔮 The loss guaranteed that the Blue Jays will finish the season last in the American League East.
Also by John Chidley-Hill
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 16 articles by John Chidley-Hill →

Topics

CBC/Radio-Canada Canadian Women and Sport Canadians Hockey Night in Canada PWHL

Subjects

Boyd PERSON · 4× Canadian Women and Sport ORG · 3× Canadians NORP · 3× PWHL ORG · 3× CBC/Radio-Canada ORG · 2× Caledon GPE · 1× Hamilton GPE · 1× Ont GPE · 1× Professional Women's Hockey League ORG · 1× Zoe Boyd PERSON · 1×

Narrative

Report shows 75% of Canadians are fans of women's sport – but finding games a challenge Canadian Women and Sport study shows number of fans is up from 2 years ago When Zoe Boyd was a little girl growing up in Caledon, Ont., Hockey Night in Canada was appointment viewing for her family every Saturday night. This season, the star of the new Professional Women's Hockey League team in Hamilton will be regularly featured on the CBC showcase.
framing: assertive · carried by 1 article(s) · first seen 2026-10-28
🔮 Report shows 75% of Canadians are fans of women's sport – but finding games a challenge Canadian Women and Sport study shows number of fans is up from 2 years ago When Zoe Boyd was a little girl growing up in Caledon, Ont., Hockey Night in Canada was appointment viewing for her family every Saturday night. This season, the star of the new Professional Women's Hockey League team in Hamilton will be regularly featured on the CBC showcase.

Claims (24 extracted, 0 hedged)

Report shows 75% of Canadians are fans of women's sport – but finding games a challenge Canadian Women and Sport study shows number of fans is up from 2 years ago When Zoe Boyd was a little girl growing up in Caledon, Ont., Hockey Night in Canada was appointment viewing for her family every Saturday night. This season, the star of the new Professional Women's Hockey League team in Hamilton will be regularly featured on the CBC showcase. asserted
star → show → showcase
"I couldn't ever have dreamt it. asserted
I → dream → it
It just wasn't a possibility in our minds," Boyd said. asserted
Boyd → say → minds
"But I grew up watching Hockey Night in Canada, Coach's Corner. asserted
I → grow → Canada
That was my parents' favourite part of the games, watching Coach's Corner on Hockey Night in Canada. asserted
That → watch → Canada
"It really feels full circle and I'm super excited to see what that looks like and that we get that opportunity." asserted
we → feel → opportunity
Boyd's comments come after a new report commissioned by Canadian Women and Sport says that supply is not meeting demand for women's sports in Canada. asserted
supply → come → Canada
CBC/Radio-Canada reveals PWHL broadcast schedule, league announces playoff expansion CBC/Radio-Canada announces return of Hockey Night in Canada in PWHL partnership The study released on Tuesday found that 75 per cent of Canadians now call themselves fans of women's sport, up from 67 per cent two years ago. asserted
cent → reveal → cent
Despite that growth in interest, 62 per cent of fans surveyed say they don't know where to find the games of professional women's leagues or the content they're looking for online. asserted
they → survey → leagues
Boyd said that, anecdotally, she's seen the growing popularity of the PWHL. asserted
she → say → PWHL
She started her career with the Ottawa Charge before signing a one-year contract with the Boston Fleet in June 2025. asserted
She → start → June
Boston left her unprotected, allowing PWHL Hamilton to select her in the league's 2026 expansion draft. asserted
Hamilton → leave → draft
"It's been pretty spectacular to see how far we've come here in just the fourth season," said Boyd. asserted
Boyd → see → season
"Already having six additional expansion teams, I think that proof is in the pudding, right there. asserted
proof → have → pudding
This is something the world wants. asserted
world → want → ?
"Playing in different markets and getting recognized by fans and in coffee shops and on the streets and all of those things, it's been pretty spectacular." asserted
it → play → things
Canadian Women and Sport conducted the study with global research agency IMI International in August 2026. asserted
Women → conduct → August
It is based on a representative sample of over 2,000 Canadians aged 13 to 65 with no industry affiliations. asserted
It → base → affiliations
The report also found that there is a perception gap on coverage. asserted
report → find → coverage
Respondents estimated that women's sport gets 30 per cent of media coverage, but the study said it actually represents between nine and 21 per cent on traditional channels. asserted
it → estimate → channels
Allison Sandmeyer-Graves, the chief executive officer of Canadian Women and Sport, said that there is progress in media coverage but that there are significant headwinds for women's sports to be featured on television, in newspapers, or on prominent sports websites. asserted
sports → say → websites
"This is unfolding in a very fragmented media landscape, which means where to find it is still such a challenge for fans," said Sandmeyer-Graves. asserted
Graves → unfold → fans
"Then being able to access it on top of that is a further challenge. asserted
being → access → that
"It is effectively limiting how fans go from 'I'm interested,' 'I'm aware that this is happening' to full-on fans buying merch, attending games, watching regularly, all of those sorts of things." asserted
this → limit → things
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