Claims extracted
17
sentences that state something as happening or true
Uncertain
0%
0 of 17 hedged
("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
69/100
BBC News's corrections and
hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Entertainment
Same framing elsewhere
1
articles that frame the event the way this one does
- Published
Americans have gone all in on "maxxing", making it the 2026 Word of the Year for Dictionary.com.
asserted
it → publish → Dictionary.com
Short for maximising, the term "can be used on its own or added to the end of any word to convey you're doing something to the fullest or optimizing it as much as possible", Dictionary.com said in a statement.
asserted
Dictionary.com → use → statement
It's a major departure from two years ago, when the site, after analysing US social media trends, news stories, and search data, chose demure as word of the year.
asserted
site → analyse → year
"Maxxing is the linguistic manifestation of a culture increasingly preoccupied with getting the most out of everything," said Steve Johnson, director of lexicography for the Dictionary Media Group.
asserted
Johnson → preoccupy → Group
Digital media used "maxxing" nearly 19 times more in August 2026 compared to the 2025 monthly average, Dictionary.com found.
asserted
Dictionary.com → use → average
The site also considered affordability, data centre, odyssey, and the shortened form of uncle, "unc", as potential words of the year.
asserted
site → consider → year
On social media, many people in Generation Z and younger - those under 30 - post extensively about their maxxing efforts to achieve all sorts of perfection.
asserted
people → post → perfection
Influencers focused on fitness and wellness post about "proteinmaxxing" and "fibermaxxing".
asserted
Influencers → focus → proteinmaxxing
Those giving their full attention to improving sleep habits say they are "sleepmaxxing".
asserted
they → give → habits
The influencer Clavicular has gained thousands of followers as he chronicles his extreme "looksmaxxing" - working to meet a set of prescribed criteria for attractiveness, with particular importance given to jawlines, eyes and physique.
asserted
importance → gain → jawlines
"Whatever we're doing, we want to push it further," Johnson said.
asserted
Johnson → do → it
"But its expanding uses also reveal how people are responding to that impulse.
asserted
people → expand → impulse
Some embrace it.
asserted
Some → embrace → it
Some exaggerate it for laughs.
asserted
Some → exaggerate → laughs
Others subvert it entirely to describe stepping back from the relentless pursuit of more.
asserted
Others → subvert → more
People were playing with the term - and idea - for decades before Clavicular started posting videos.
asserted
Clavicular → play → videos
In the opening song for the 1990's television show The Fresh Prince of Bel-Air, for example, Will Smith raps: "Chillin' out, maxin', relaxin' all cool."
asserted
Smith → rap → example