Ulta’s fall 21 Days of Beauty sale ends this week — these are the best deals to shop before they’re gone

NBC News · collected 2026-09-15 · by Morgan Dawson
Read the original at NBC News ↗

Summary

The article highlights the final week of Ulta’s 21 Days of Beauty sale, which ends on September 17. It offers discounts of up to 50 percent on products from brands like Benefit, Fenty Beauty, Tarte, Drybar, and others. The piece provides specific deals for each day leading up to the end date, including hair care tools, makeup items, skin care creams, and fragrances.
Written by the local model on 2026-09-16, using this article's own text rather than the other coverage of the same event (that is the story summary below).

Signals How these are calculated →

Claims extracted
19
claim-shaped sentences
Uncertain
5%
1 of 19 hedged
Leaning
not political
takes no side on a contested political question
Correction & hedging signals
95.0
corrections and hedging in what we collected; not a measure of accuracy
Outlets on this story
1
Economy/Business
Narrative spread
1
articles carrying this framing
Analyzed 2026-09-16 · how these are computed

AI analysis (generated at analysis time, not now)

Story summary

The final week of Ulta's 21 Days of Beauty sale ends on September 17, offering significant discounts on beauty products. Shoppers can save up to 50% on items from brands like Fenty Beauty, Tarte, and Drybar, along with free shipping for Ulta Beauty Rewards members. Popular deals include 50% off select Bondi Boost hair treatments, Billie Eilish perfume, Stila lipstick, Nemat Perfume layering kits, Philosophy moisturizer, Virtue hair oil, and First Aid Beauty cleansers. Additionally, the sale features exclusive weekly deals throughout its duration, making it a prime time to stock up on favorite beauty products.

Written for “Ulta Sale Ends Week” on 2026-09-17, grounded in this article and the 0 other(s) covering the same event.
Why this leaning score
This article does not take a side on a contested political question, so it has no leaning score. That is an answer rather than a gap: a match report or a rescue can be warmly or critically written without being left or right, and scoring it anyway is how approval of a subject gets recorded as a political position.
No political leaning scored for article 10741 · logged 2026-09-16

Story

📰 Ulta Sale Ends Week
Economy/Business · 1 article(s) covering the same event. This is the one the site leads with.

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Compared with similar articles

Nothing to compare against. No article is close enough to this one for the pipeline to have linked or judged the pair.

Publisher

NBC News · 321 article(s) · 0 correction(s) detected
No corrections detected for this publisher. That may mean careful reporting, or simply that nothing has been checked.

Who wrote this

Morgan Dawson
1 article(s) here · 1 carrying a prediction
🔮 Check out my tried and true picks below, along with bestsellers that will likely sell out during the sale.
The only article under this byline in the corpus.

Topics

Benefit Fenty Beauty NBC Selected Tarte Ulta

Subjects

Ulta ORG · 8× NBC Selected ORG · 5× Benefit ORG · 2× Tarte ORG · 2× Fenty Beauty ORG · 1× Jenny Patinkin ORG · 1× Mili Godio PERSON · 1× Morgan Dawson PERSON · 1× Ulta Beauty Rewards ORG · 1× Wella ORG · 1×

Narrative

More September 17 deals at Ulta - 50% off select Bondi Boost hair treatments and stylers - 50% off Billie Eilish Your Turn Eau de Parfum - 50% off Stila All Day Liquid Lipstick Matte - 50% off select Nemat Perfume layering kits - 50% off Philosophy Hope In A Jar Smooth-Glow Multi-Tasking Moisturizer - 50% off Virtue Hydrating Healing Hair Oil - 50% off First Aid Beauty Brighten + Glow Exfoliating Gel Cleanser - 50% off r.e.m. beauty Hypernova Satin Matte Blush - 50% off select JVN hair products The best Ulta weekly sales During Ulta’s 21-day sale, you can also shop exclusive weekly deals.
framing: assertive · carried by 1 article(s) · first seen 2026-09-16
🔮 Check out my tried and true picks below, along with bestsellers that will likely sell out during the sale.

Claims (19 extracted, 1 hedged)

It’s the final week of Ulta’s 21 Days of Beauty sale, so now is the time to stock up on your favorite skin care, hair care and makeup before they’re gone. asserted
they → ’ → care
Through September 17, you can save 50 percent on popular beauty items from brands like Benefit, Fenty Beauty, Tarte and Drybar, along with extra perks like free shipping for Ulta Beauty Rewards members. asserted
you → save → members
I’ve been covering this sale for years, and as a result, I’ve become an expert in the best deals to shop. asserted
I → cover → deals
Check out my tried and true picks below, along with bestsellers that will likely sell out during the sale. asserted
that → check → sale
This combination blow dryer and round brush helps you achieve a smooth, voluminous blowout without the salon visit. asserted
you → help → visit
The brush has three customizable temperature settings, plus it keeps frizz at bay. asserted
it → have → bay
More September 14 deals at Ulta: - 50% off Kitsch Heatless Curling Set - 50% off Coco & Eve Bronzing Face Drops - 50% off Verb Frizz Defense Smoothing Spray - 50% off First Aid Beauty Ultra Repair Hydrating Pillow Pads - 50% off Cosrx Hyaluronic Acid Cream - 50% off Wella hairstyling products - 50% off Jenny Patinkin 12-Piece Makeup Brush Set Best September 15 deals This viral lip and cheek tint from Benefit is both easy to use and long-lasting. asserted
tint → use → Benefit
“I love using this on my lips and cheeks for my everyday makeup look” says NBC Selected editor Mili Godio. asserted
Godio → use → look
“On my no-makeup days, I wear it on its own to get a natural-looking flush.” asserted
I → wear → flush
NBC Selected page Morgan Dawson uses the Tangle Teezer Carebrush every day. asserted
Dawson → use → Carebrush
“Ever since I began dyeing my hair blonde, the texture has become obnoxiously tangly,” she says. asserted
she → begin → hair
“The Carebrush smooths out those tangles without pulling out any hair along the way. asserted
Carebrush → smooth → way
More September 15 deals at Ulta - 50% off Dermalogica Stabilizing Repair Cream - 50% off Color Wow hair products - 50% off IT makeup brush set - 50% off Kitsch Hair Perfume Fragrance Spray - 50% off Biolage hair care products - 50% off Skin Gym body patches Best September 16 deals Elemis makes one of our favorite cleansing balms, and this night cream helps to moisturize and firm skin overnight. asserted
cream → make → skin
It has macroalgae, which naturally hydrates, and antioxidants to reduce the appearance of fine lines, according to the brand. uncertain
which → have → brand
More September 16 deals at Ulta - 50% off BaByliss Professional Ultra-Thin Flat Iron - 50% off select Ouidad hair products - 50% off Lake & Skye 11 11 Vanilla Eau de Parfum - 50% off Fenty Beauty You Mist Makeup-Extending Setting Spray - 50% off select Jouer Cosmetics - 50% off Persona Volumizing Tubing Mascara - 50% off Rodan + Fields Pure C Serum - 50% off Personal Day Unplug Blackhead Nose Strips Best September 17 deals This tubing mascara creates lifted and lengthened lashes and, best of all, it saves you the hassle of scrubbing it off at the end of the day. asserted
it → mist → day
After you apply warm water, the mascara comes off in tubes rather than smudging. asserted
mascara → apply → tubes
More September 17 deals at Ulta - 50% off select Bondi Boost hair treatments and stylers - 50% off Billie Eilish Your Turn Eau de Parfum - 50% off Stila All Day Liquid Lipstick Matte - 50% off select Nemat Perfume layering kits - 50% off Philosophy Hope In A Jar Smooth-Glow Multi-Tasking Moisturizer - 50% off Virtue Hydrating Healing Hair Oil - 50% off First Aid Beauty Brighten + Glow Exfoliating Gel Cleanser - 50% off r.e.m. beauty Hypernova Satin Matte Blush - 50% off select JVN hair products The best Ulta weekly sales During Ulta’s 21-day sale, you can also shop exclusive weekly deals. asserted
you → shop → deals
Ashley Morris is an associate SEO reporter for NBC Selected who’s been covering skin care, hair care and body care for over two years. asserted
who → cover → years
For this piece, they dug through hundreds of products to find the best deals from Ulta’s 21 Days of Beauty Event. asserted
they → dig → Event
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