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Crooked Ideas, the nonprofit affiliate of Crooked Media, plans to engage younger voters by supporting politically aligned video creators on platforms like YouTube, TikTok, and Instagram ahead of the 2028 election. The initiative aims to reach disaffected youth through entertaining content focused on issues such as AI safety, climate change, and income inequality. Kyle Tharp, a progressive digital strategist, will lead this effort to produce non-preachy media that appeals to younger audiences who are currently skeptical of both major political parties.
Written by the local model on 2026-09-15,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
Crooked Ideas, a nonprofit arm of Pod Save America, is launching new initiatives aimed at engaging younger voters who are disillusioned with both major political parties. The organization plans to support creators on social media platforms like YouTube, TikTok, and Instagram by experimenting with formats such as fast-paced street investigations similar to those by conservative YouTuber Nick Shirley and short-form video comedy. Kyle Tharp, a progressive digital strategist known for his newsletter Chaotic Era, will lead the initiative as executive director. The goal is to produce entertaining content focused on issues important to Americans under 30, such as AI safety, tech accountability, climate change, and more, ahead of the 2028 presidential election.
Written for “Political Creator Drive Launch” on 2026-09-17,
grounded in this article and the 0 other(s) covering the same event.
Why this leaning score
The article's own words the score was based on. Each is quoted
verbatim and was checked against the article text before being
stored, so you can find it in the original.
Leaning score -0.35 for article 10694 (high confidence, 1 verified quote) · logged 2026-09-15
The News
The nonprofit arm of Pod Save America’s audio empire is hoping to lure younger voters back to the Democratic Party by boosting ideologically aligned social video creators ahead of the 2028 presidential election.
asserted
arm → hop → election
Crooked Ideas, the issue-focused partner organization of Crooked Media, is launching new programming and brands aimed at reaching younger, politically skeptical audiences alienated by both mainstream parties.
asserted
Ideas → focus → parties
The effort, which aims to support creators with existing followings and grow up-and-coming political stars, will experiment with video formats like fast-paced street investigations in the style of conservative YouTuber Nick Shirley, and short-form video comedy, aiming to go viral on YouTube, TikTok, and Instagram.
asserted
which → aim → YouTube
The organization is bringing on Kyle Tharp — a progressive digital strategist whose newsletter, Chaotic Era, has become a must-read in political new media and advertising circles — to serve as executive director of the initiative.
asserted
newsletter → bring → initiative
Tharp told Semafor in an email that the organization planned to focus on entertaining content about issues that Americans under 30 care about, including AI safety and tech accountability, “enshittification,” climate change, healthcare, and income inequality.
asserted
Americans → tell → safety
“While the left-of-center media ecosystem has grown significantly over the past year, most of those audience gains have primarily come from older, highly-engaged audiences, and from outlets or creators deploying very similar, hyper-political formats to quickly monetize,” Tharp said.
asserted
Tharp → grow → formats
“There is a large gap in terms of values-driven media projects reaching younger audiences with non-preachy content.
asserted
projects → be → content
I think philanthropic-backed efforts like Crooked Ideas can and should play a role in filling that void.”
asserted
efforts → think → void
The new effort by Crooked Ideas is one of many pushes by progressives to elevate the creator ecosystem in the wake of the 2024 presidential election.
asserted
effort → elevate → election
President Donald Trump’s ability to speak directly to groups of largely male voters through popular podcasters and clipped viral video prompted a wave of soul-searching on the left, which for years relied on mainstream and left-leaning digital media outlets to promote the party’s messaging.
asserted
which → speak → messaging
Courier Newsroom, the left-leaning digital network which Tharp helped lead, has attempted to grow its network of political creators ahead of the midterms.
asserted
Tharp → lean → midterms
AND Media, a project from Biden White House veterans launched out of the offices of the Democratic political organization American Bridge, recently announced it was supporting a network of creators, including SubwayTakes host Kareem Rahma.
asserted
it → launch → Rahma
The popular video creator told Semafor earlier this summer that the organization was helping him bring back Keep the Meter Running, in part to help counter the wave of content that is driving men towards loneliness and political radicalization.
asserted
that → tell → loneliness
“We have a responsibility as people who sway opinion and can influence outcomes, we have a responsibility to do the right thing,” Rahma said.
asserted
Rahma → have → thing
“I think that there is a lot of darkness right now. …
asserted
I → think → darkness
I want to contribute positively to society.”
asserted
I → want → society
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