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Semafor
· collected 2026-09-15 · by J.D. Capelouto
Dynamic Creatures, a new startup spun off from Boston Dynamics, aims to create robots for entertainment purposes in theme parks and retail spaces. The company plans to develop software using hardware from various suppliers including Unitree and AgiBot, focusing on making robots safe enough for people to hug. CEO Marc Theermann emphasized the need to rethink safety standards for these interactive bots, which face unique engineering challenges like overheating due to costumes or obscured vision.
Written by the local model on 2026-09-15,
using this article's own text rather than the other coverage of the
same event (that is the story summary below).
Story summary
A new startup called Dynamic Creatures has emerged from Boston Dynamics, aiming to create robots for entertainment in hospitality and retail spaces, starting with theme parks. While Boston Dynamics was once famous for viral videos of its robots performing cool tricks, the market for such humanoids is now dominated by Chinese companies known for their flashy dance moves. To distinguish itself, Dynamic Creatures will focus on making robots that are safe enough to hug, necessitating a complete rethinking of safety protocols from the ground up. The company plans to develop software while using hardware from Unitree, AgiBot, and Boston Dynamics itself. According to Nikolas Noel, vice president of marketing and communications at Boston Dynamics, creating entertainment bots requires both artistic vision and engineering capability, areas that Boston Dynamics has traditionally not focused on.
Written for “Robots For Entertainment” on 2026-09-17,
grounded in this article and the 0 other(s) covering the same event.
Why this leaning score
This article does not take a side on a contested political
question, so it has no leaning score. That is an
answer rather than a gap: a match report or a rescue can be warmly
or critically written without being left or right, and scoring it
anyway is how approval of a subject gets recorded as a political
position.
No political leaning scored for article 10624 · logged 2026-09-15
A new startup wants to make American robotics fun again.
asserted
robotics → want → ?
Dynamic Creatures, a spinoff of Boston Dynamics, launched out of stealth yesterday with a focus on making robots for hospitality and entertainment, starting with theme parks and retail spaces.
asserted
Creatures → launch → parks
Boston Dynamics was once best known for its viral videos of robots doing cool tricks, but that space has been taken over by Chinese humanoids and their flashy dance moves.
asserted
space → know → humanoids
The American sector, meanwhile, has poured into manufacturing, industrial, and defense use cases for robots.
asserted
sector → pour → robots
Dynamic Creatures is building software, and using hardware from Unitree, AgiBot, and Boston Dynamics.
asserted
Creatures → build → Unitree
The plans require rethinking safety “from the ground up,” CEO Marc Theermann told Semafor, since he wants to make robots that people will be comfortable hugging.
asserted
people → require → that
High-end entertainment deployments in robotics require “both the artistic vision and the engineering capability to deliver a truly interactive experience,” and “that kind of character development just isn’t our core space or area of expertise,” said Nikolas Noel, Boston Dynamics’ vice president of marketing and communications.
asserted
Noel → require → marketing
Entertainment bots come with different engineering challenges, like whether a costume obscures vision or causes overheating.
asserted
costume → come → overheating
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