The Aporia
The Straits Times. (2026, October 25). Beirut's $13 chicken sandwich becomes symbol of Lebanon divide. The Straits Times. https://www.straitstimes.com/world/middle-east/beiruts-13-chicken-sandwich-becomes-symbol-of-lebanon-divide
The Straits Times. “Beirut's $13 chicken sandwich becomes symbol of Lebanon divide.” The Straits Times, 25 Oct. 2026, https://www.straitstimes.com/world/middle-east/beiruts-13-chicken-sandwich-becomes-symbol-of-lebanon-divide.
The Straits Times. “Beirut's $13 chicken sandwich becomes symbol of Lebanon divide.” The Straits Times, October 25, 2026. https://www.straitstimes.com/world/middle-east/beiruts-13-chicken-sandwich-becomes-symbol-of-lebanon-divide.
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In Beirut, a $13 chicken sandwich at The Glow Paradise restaurant has become a symbol of economic disparity in Lebanon. Seven years after the country’s financial crisis, the launch of the "Chic Taouk," which is nearly double the price of an average chicken wrap in the city, sparked outrage among critics who accuse the restaurant of profiteering during times when many households struggle to afford basic necessities. Despite this backlash, The Glow Paradise reported selling over 20,000 Chic Taouk sandwiches within 11 days. Managing partner Hrag Jeghalian defended the high price as part of a marketing strategy aimed at calorie-conscious customers seeking healthier options. This controversy highlights the growing economic divide in Lebanon, where years of financial turmoil and political dysfunction have reshaped social landscapes, leaving fewer people able to sustain an affluent lifestyle while many struggle financially.
A trendy health restaurant wanted to offer its calorie-conscious customers a healthier take on the beloved Levantine wrap known as the shish taouk. So, The Glow Paradise launched the “Chic Taouk,” pricing it at around $13 -- nearly double what an un-chic chicken sandwich typically goes for in Beirut.
Outraged critics accusing the restaurant of overcharging in a country where many households struggle to afford basic necessities.
The contrasting reactions touched a nerve in Lebanon, where years of financial turmoil, political dysfunction and conflict have reshaped the country's social landscape, hollowing out much of the middle class while leaving a smaller group of consumers able to sustain an affluent lifestyle.
Lebanon’s Instagram-active community was split between those accusing the restaurant of theft and others saying the sandwich was intended for those who could afford it.