Cue Clothing and Veronika Maine collapse into voluntary administration with 51 stores and hundreds of jobs on the chopping block

Daily Mail · collected 2026-09-15 · by Ashley Nickel
Read the original at Daily Mail ↗

Summary

Cue Clothing Co and its sister brand Veronika Maine have collapsed into voluntary administration, affecting 51 stores across Australia and New Zealand and potentially hundreds of jobs. With FTI Consulting appointed as receivers and BDO as administrators, the companies aim to sell their assets while keeping stores open for now. Hilco Capital acquired Cue from the Levis family in April last year but failed to turn around its operating loss of $4.6 million; recent improvements were insufficient to cover overhead costs, leading to this outcome.
Written by the local model on 2026-09-15, using this article's own text rather than the other coverage of the same event.

Signals How these are calculated →

Claims extracted
25
claim-shaped sentences
Uncertain
4%
1 of 25 hedged
Leaning
not political
takes no side on a contested political question
Correction & hedging signals
58.2
corrections and hedging in what we collected; not a measure of accuracy
Outlets on this story
unclustered
not grouped into a story yet
Narrative spread
1
articles carrying this framing
Analyzed 2026-09-15 · how these are computed

AI analysis (generated at analysis time, not now)

Why this leaning score
This article does not take a side on a contested political question, so it has no leaning score. That is an answer rather than a gap: a match report or a rescue can be warmly or critically written without being left or right, and scoring it anyway is how approval of a subject gets recorded as a political position.
No political leaning scored for article 10478 · logged 2026-09-15

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Clarifications and corrections

Who wrote this

Ashley Nickel
7 article(s) here · 1 carrying a prediction
🔮 - See more Daily Mail on Google - save us as a Preferred Source The Mayor of the Gold Coast angrily told a journalist to 'f*** off' when grilled about who paid for his trip to Donald Trump's Mar-a-Lago property.
🔮 - See more Daily Mail on Google - save us as a Preferred Source A man has been arrested just moments before he tried to board a plane out of Australia following the infiltration of an alleged extremist group chat earlier this year. Mohammad Emad uddin Ahmadzai, 30, was arrested shortly before he was due to board an Etihad Airlines flight bound for Kabul, Afghanistan, on Saturday evening. Melbourne Magistrates' Court on Sunday heard Ahmadzai and his brother had multiple devices seized during a raid of a property in Roxburgh Park, north Melbourne, on May 7.
🔮 If we're going to get the NOM down there will be hard decisions,' Hastie said.
🔮 A report will be prepared for the information of the NSW Coroner.
🔮 'Our investigations are continuing and the administrators will write to creditors regarding the assets and recoveries available in the future report to creditors,' he said.
🔮 It differs from liquidation in that the company is still operational and there is a chance it could return to business once the assets are sold and debts are paid.
🔮 When pressed on whether she believed turmoil would end in Iran, Pasand said: 'The only thing I believe is that brutality will never last forever.'
Also by Ashley Nickel
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 7 articles by Ashley Nickel →

Topics

Cue Cue Clothing Co Daily Mail Hilco Veronika Maine

Subjects

Cue ORG · 10× Hilco ORG · 4× Veronika Maine ORG · 4× Cue Clothing ORG · 2× Cue Clothing Co ORG · 2× H&M ORG · 2× Hilco Capital ORG · 2× Levis PERSON · 2× Zara ORG · 2× Daily Mail ORG · 1×

Narrative

The iconic fashion retailer was founded in 1968 by Rod Levis Cue and Veronika Maine sold more upmarket pieces than fast fashion retailers, like Zara and H&M, but below luxury designers (pictured is the 2023 Cue fashion show) Its losses also dropped to $5.1million from $14.1million in the same period. Cue had a major stake in Dion Lee, which fell into administration after after Cue withdrew its investment in 2024 but was bought by American clothing giant Revolve Group. The arrival of ultra-fast fashion giants like Shein and Temu in recent years has disrupted the Australian retail landscape.
framing: assertive · carried by 1 article(s) · first seen 2026-09-15
🔮 It differs from liquidation in that the company is still operational and there is a chance it could return to business once the assets are sold and debts are paid.

Claims (25 extracted, 1 hedged)

- See more Daily Mail on Google - save us as a Preferred Source Fashion retailer Cue Clothing Co has collapsed after failing to secure a buyer. asserted
retailer → see → buyer
Employees across Australia and New Zealand were told on Tuesday afternoon the company had gone into voluntary administration and appointed receivers. asserted
company → tell → receivers
Under receivership, one or more secured creditors attempts to recover debts by selling assets. asserted
creditors → secure → assets
It differs from liquidation in that the company is still operational and there is a chance it could return to business once the assets are sold and debts are paid. uncertain
debts → differ → business
From the more 200 stores at it's peak, the company has just 51 remaining, including 42 full-price shops and nine discount outlets, which are set to stay open as the company begins its sale process. asserted
company → have → process
FTI Consulting's Kate Warwick and Vaughan Strawbridge were appointed receivers and manager. asserted
Warwick → appoint → ?
Duncan Clubb and Shaun McKinnon of BDO were appointed as voluntary administrators. asserted
Clubb → appoint → administrators
British assets investor Hilco Capital – which turns around struggling businesses – bought Cue Clothing from the Levis family in April last year after it turned an operating loss of $4.6million. asserted
it → turn → 4.6million
The company's 51 stores are set to remain operational as it begins its sale process Cue and its sister brand, Veronika Maine, entered voluntary administration this week Rod asserted
Cue → set → administration
Levis founded Cue in 1968 in Sydney and it remained in the family, alongside its sister brand Veronika Maine, until the sale to Hilco for an undisclosed amount. asserted
it → found → amount
FTI said in a statement that Cue Clothing's improvements over the last financial year were 'insufficient to mitigate the impact of overhead costs'. 'The receivers are continuing to trade the business while they undertake an assessment of the business and restructuring options available,' it said. asserted
it → say → business
'A sale process seeking offers for business as going concerns will also commence immediately seeking to secure the future of the brands, a pathway to profitability and ongoing employment for staff.' asserted
process → seek → staff
A Hilco spokesman called it a 'disappointing outcome, but the only available course of action given the circumstances'. asserted
spokesman → call → circumstances
'Our intention has always been to fund Cue to restore growth and profitability,' the spokesman told AFR. asserted
spokesman → fund → AFR
'This appointment will now provide an opportunity for a new owner to carry the Cue and Veronika Maine brands forward.' asserted
owner → provide → brands
Cue's sales reached $103.2million in the last financial year, compared to $98million the year prior. asserted
sales → reach → 98million
The iconic fashion retailer was founded in 1968 by Rod Levis Cue and Veronika Maine sold more upmarket pieces than fast fashion retailers, like Zara and H&M, but below luxury designers (pictured is the 2023 Cue fashion show) Its losses also dropped to $5.1million from $14.1million in the same period. Cue had a major stake in Dion Lee, which fell into administration after after Cue withdrew its investment in 2024 but was bought by American clothing giant Revolve Group. The arrival of ultra-fast fashion giants like Shein and Temu in recent years has disrupted the Australian retail landscape. asserted
arrival → found → landscape
Cue and Veronika Maine are more upmarket than regular fast fashion retailers – such as H&M and Zara that have also dominated the market in recent years – but below luxury designers. asserted
that → dominate → designers
They cater to professional women and largely focus on high quality workwear. asserted
They → cater → workwear
Hilco poached Melanie Remai from rival womenswear company Trenery - owned by Country Road Group - to oversee Cue Clothing Co as chief executive in August 2025. asserted
Hilco → poach → August
She resigned last week after only 18 months in the role. asserted
She → resign → role
Chief financial officer Josephine Barbaro also resigned in the same week. asserted
Barbaro → resign → week
The company's loans have been refinanced through Hilco on terms that extend to July 2027. asserted
that → refinance → July
Hilco Capital had listed Cue Clothing for sale through FTI Consulting in August. asserted
Capital → list → August
It claimed Cue's sales were expected to reach $128.7million in the 2026 financial year. asserted
sales → claim → year
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