Trump merchandise stores are shutting down across the country. ‘He has peaked’

Read the original at The Independent ↗
Cite

Rascius, B. (2026, October 24). Trump merchandise stores are shutting down across the country. ‘He has peaked’. The Independent. https://www.independent.co.uk/news/world/americas/us-politics/trump-stores-closing-maga-merchandise-b3072442.html

Dated from the outlet's own feed. Check the original for its byline.

The Independent · collected 2026-10-24 · by Brendan Rascius

Quick Summary

Trump merchandise stores are closing across the country as sales decline. Rob Cortis, who owns a Trump-themed store in Livonia, Michigan, remains optimistic about future sales due to upcoming elections. However, other retailers like Ron Solomon of MAGA Mall report that at least four stores have closed over the past year, including locations in Pennsylvania and Tennessee. Wes Alker, a Trump supporter, told NPR that the president has "peaked" as a viable business model for entrepreneurs selling his merchandise.
Written locally by qwen2.5:14b on 2026-10-24, using this article's own text rather than the other coverage of the same event (that is the story summary below).

AI analysis runs on qwen2.5:14b, locally

Story summary

As of October 24, 2026, Trump merchandise stores across the country are closing down due to decreased sales and President Donald Trump's unpopularity as a lame duck president with no plans for reelection. Rob Cortis, who runs the Trump Unity Bridge Shop in Livonia, Michigan, remains optimistic and has no plans to shut down his store, attributing recent busier periods to upcoming elections. However, other retailers selling Trump merchandise are pessimistic about future sales growth without an active presidential campaign to boost demand. Nationwide, roughly 20 stores dedicated to selling Trump-themed products are closing, despite Cortis's shop reporting that MAGA hats and ICE-branded items continue to sell well. The broader trend reflects the diminishing political influence and appeal of President Trump beyond his core supporters.

Written for “Trump Merchandise Store Closures” on 2026-10-24, grounded in this article and the 0 other(s) covering the same event.
Why this leaning score
The model judged this article politically coded and scored it -0.50, but 4 quote(s) could not be found in the article and the other 1 are attributed speech rather than the article's own narration, so the score is not published.
Written under an earlier scoring contract, which gave a paragraph rather than checkable quotes. Re-analysing this article replaces it.
Leaning score withheld for article 104008: no verified evidence · logged 2026-10-24

Story

📰 Trump Merchandise Store Closures
Politics · 1 article(s) covering the same event.

Compared with similar articles

This article reads unscored and hedges 7% of its claims. Each row says how that neighbour differs.
NPR
⚖️ leaning not scored 🔴 4% hedged 1 of 28 📰 publisher trust 60
“While both articles discuss the closure of Trump merchandise stores, they describe different aspects and locations. Article A focuses on a store closing in Pennsylvania with customer reactions, while Article B discusses a store owner's optimism in Michigan despite other closures.”
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
30
sentences that state something as happening or true
Uncertain
7%
2 of 30 hedged ("reportedly", "may", "according to")
Leaning
withheld
no quote in the article backed the model's score
Publisher signals
59/100
The Independent's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Politics
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-24 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

The Independent · 2973 article(s) · 6 correction(s) detected
Running correction rate · 6 correction(s)

Who wrote this

Brendan Rascius
78 article(s) here · 0 carrying a prediction
🔮 “The president has severe daytime somnolence,” CNN medical analyst Dr. Jonathan Reiner said in May.
🔮 Trump has reportedly asked White House Counsel Will Scharf to investigate.
🔮 He claimed in the post that the change would boost local home values and fix what he called the state’s “crooked elections.”
🔮 Grenell allegedly directed Mildon to wire roughly $17 million to Houston-based Texas Armament & Technology — about $6 million of which would go to the performing arts center.
🔮 By contrast, the county’s Kamala Harris voters could all fit comfortably on a school bus.
🔮 At a rally in Kentucky on Saturday, President Donald Trump reprised familiar attacks on Democrats and predicted a strong Republican showing in the midterm elections.
🔮 The dinner comes just several weeks before the November midterm elections, which polls indicate could result in severe Republican losses, as many Americans express concerns about the cost of living and the ongoing war in Iran.
🔮 The president said Friday there is “zero chance” he will replace her.
🔮 No one will ever make America great the way he has and continues to.”
🔮 Should he win, Talarico would become the first Democrat to capture a statewide office in Texas in over 30 years.
Also by Brendan Rascius
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 78 articles by Brendan Rascius →

Topics

MAGA NPR Pennsylvania Tennessee Trump

Subjects

Trump PERSON · 11× MAGA PERSON · 3× Pennsylvania GPE · 3× Cortis PERSON · 2× NPR ORG · 2× Tennessee GPE · 2× Donald Trump PERSON · 1× Independent NORP · 1× Michigan GPE · 1× Rob Cortis PERSON · 1×

Narrative

But other retailers are not so optimistic and find themselves confronting a challenging political reality: the president is an unpopular lame duck with no reelection campaign on the horizon to fuel sales.
framing: assertive · carried by 1 article(s) · first seen 2026-10-24

Claims (30 extracted, 2 hedged)

Rob Cortis has faith in President Donald Trump - and in the MAGA-themed store he owns in Michigan. asserted
he → have → Michigan
“There’s still the chance that Trump always pulls rabbits out of his hat,” he said. asserted
he → ’ → hat
“Is he gonna run in 2028?” asserted
he → go → 2028
Cortis runs the Trump Unity Bridge Shop in the Detroit suburb of Livonia. asserted
Cortis → run → Livonia
And, unlike the several Trump-themed stores shutting their doors across the country, he has no plans to close. asserted
he → theme → plans
“It's always busier during the elections, and then it slows down in between,” he told The Independent. asserted
he → slow → Independent
“It’s getting very busy now during the election again.” asserted
It → get → election
Trump merchandise accounts for about 80 percent of the store’s sales, Cortis said, with hats remaining a strong seller. asserted
hats → account → sales
“MAGA hats are still moving pretty good…ICE hats are selling,” he said. asserted
he → move → ?
But other retailers are not so optimistic and find themselves confronting a challenging political reality: the president is an unpopular lame duck with no reelection campaign on the horizon to fuel sales. asserted
president → find → sales
Roughly 20 stores nationwide sell Trump merchandise, according to Ron Solomon, who heads the online retailer MAGA Mall. uncertain
who → sell → retailer
But over the past year, at least four stores nationwide have shut closed up shop, including locations in Pennsylvania and Tennessee, according to NPR. uncertain
stores → shut → NPR
“He's no longer a viable business model for entrepreneurs because he has peaked,” Wes Alker, a Trump supporter who frequented the Pennsylvania store, told the outlet. asserted
who → peak → outlet
The closures come amid a broader sales slump for MAGA merchandise. asserted
closures → come → merchandise
Retailers selling hats, T-shirts and other items bearing the president’s likeness and slogans have seen sales fall sharply, The Wall Street Journal reported last month. asserted
Journal → sell → likeness
Some blamed economic conditions, with inflation driving up prices even for official Trump merchandise. asserted
inflation → blame → merchandise
Trump’s approval rating has fallen to record lows in recent months amid voter frustration over the cost of living and the ongoing Iran war, which has no clear end in sight. asserted
which → fall → sight
On January 5, the Trump Store in Bensalem, Pennsylvania, announced it was shuttering its brick-and-mortar operations after six years in business. asserted
it → announce → business
“Come in tomorrow until January 31st for store-wide savings,” the store said in a Facebook post. asserted
store → come → post
Owner Mike Domanico told CBS News that he opted to shut it down because he’s semi-retired and focusing on other business ventures. asserted
he → tell → ventures
“The store has kind of run its course,” he said. asserted
he → run → course
“You know, it's been six years and the elections are over. asserted
elections → know → ?
Trump's not gonna be in another election, even though he'll be part of it.” asserted
he → go → it
David Russell, who frequented the store, added: “Most of the stuff they sell was to promote Trump. asserted
they → frequent → Trump
You can't do much more for him than he's already gotten.” asserted
he → do → him
A Trump superstore outside Knoxville, Tennessee, also closed this summer. asserted
superstore → close → Knoxville
Owner Bill Hays told NPR that some of the president’s policies, including DOGE’s spending cuts, had hurt business. asserted
some → tell → business
He also noted that some customers were choosing to have their purchases bagged rather than putting on their new Trump apparel in the store. asserted
purchases → note → store
“People were not wearing their colors, so to speak, like they did before the [2024] election," Hays said, noting that sales had fallen to $20,000 a month from a high of $200,000. asserted
sales → wear → 200,000
“After the inauguration, I think a lot of people felt that their job was done,” he said. asserted
he → think → people
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