In short:
A Victorian shop owner has found an almost 30-year-old Magnum Ego ice cream at the bottom of his freezer.
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owner → find → freezer
Ash Standbridge took to social media to post the discovery, which has since gone viral, with people sharing memories of the Magnum Ego.
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people → take → Ego
Mr Standbridge has uncovered multiple souvenirs from over the decades, in the same storeroom the freezer was in.
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freezer → uncover → storeroom
The iconic ice cream was introduced in 1998, but was discontinued earlier this year, to the surprise of many.
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cream → introduce → many
However, earlier this week, a regional Victorian shop owner struck gold, accidentally stumbling upon an almost 30-year-old Magnum Ego tucked away in the back of his freezer.
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owner → strike → freezer
Ash Standbridge, the owner of the Kolmar House General Store in Harrow, in Victoria's south-west, discovered the original Magnum Ego from the late '90s.
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Standbridge → discover → 90s
"At first I was a bit amazed and in a bit of disbelief," he said.
"
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he → say → disbelief
I was just routinely clearing out a freezer and, as you do, you're chipping away at it and the ice and there was something underneath that I saw and noticed the old logo and the old wrapper and I'm like, 'Well, that's been here a while.'
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that → clear → logo
"And, amazingly, it was still solid and intact; so frozen in time."
Mr Standbridge took over the business just 10 months ago, but the general store has more than 145 years of history.
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store → take → history
The ice-cream stick featured vanilla ice cream covered in a thin milk chocolate layer, then a caramel layer and then an outer shell of milk chocolate.
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stick → feature → chocolate
"I was a kid in the late '90s and I remember it being a pretty big deal at the time, it was that sort of top-tier ultimate ice cream that people went crazy for," he said.
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he → remember → that
"So, as soon as I saw that wrapper, those sorts of memories came flooding back.
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sorts → see → memories
"I remember Friday night ice-cream runs to the servo with the family, and we were definitely a Magnum family.
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we → remember → family
I remember the Ego just being that top-tier supreme one."
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Ego → remember → ?
Mr Standbridge posted the discovery on social media, which went viral, but unlike some courageous individuals in the comments , he said he wasn't brave enough to eat it.
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he → post → it
"I ate two a day for a week when they came out," one commented on a Reddit feed.
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one → eat → feed
While another said they "still look for them, and they've been gone for so long", while others recalled walking their "dog 10 times for one Magnum Ego".
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others → say → Ego
Mr Standbridge had contacted the Magnum Ice Cream company about his find, and it is looking into it.
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it → contact → it
"Australians have been sharing stories, memories and tributes to Magnum Ego, reminding us just how special the product remains to so many people," the company said.
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company → share → people
"We've loved seeing the conversation unfold and hearing people's memories of one of Australia's most iconic ice creams.
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conversation → love → creams
"For now, all we can say is watch this space."
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we → say → space
More historic items found
The finds did not stop with the ice cream.
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finds → find → cream
Mr Standbridge managed to uncover multiple souvenirs from over the decades, in the same storeroom the freezer was in.
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freezer → manage → storeroom
"I found old chip packets, again from the '80s and '90s," he said.
"
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he → find → 80s
I found a flavoured milk that was still sealed, but with no liquid on the inside, so the liquid had disappeared."
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liquid → find → inside
Mr Standbridge was in no rush to throw them away, keeping many of the items, which were all part of his store's unique history.
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which → throw → history
The Aporia